Scopely today revealed its new advertising campaign for runaway hit mobile title, Monopoly Go! Featuring several recognizable actors, the “Friendship Pays” campaign follows the adventures of three players in “GOville,” where the real world is layered with the Monopoly Go! universe. The cross-platform campaign features over 20 original videos, created in partnership with ad agency Omelet and directed by Henry Scholfield. Scopely debuted the new campaign this week.
“Friendship Pays” stars Jason Momoa, Keke Palmer and Chris Pratt as the players who embark on hijinks inspired by Monopoly Go!’s gameplay. They’re guided on their adventures by Mr. Monopoly, here voiced for the first time by Will Ferrell — Scopely also confirmed that Ferrell will be Mr. Monopoly’s voice for this campaign and future endeavors as well.
The actors all expressed their enthusiasm for the game and campaign, with Palmer (a.k.a. “Keke GoGo”) saying in a statement, “I love playing games with my siblings and friends, and let me tell you honey, when I play games, I play to win. I’m so happy to team up with Monopoly Go!, a game that is all about camaraderie and excitement and, of course, your daily dose of friendly competition.”
Jason Momoa (a.k.a. “Momoney”) added, “My approach to playing MONOPOLY GO! is similar to how I play the bass…creating harmony to bring everyone together for a good time. I’m so stoked to be collaborating with MONOPOLY Go! because playing with friends is my favorite pastime, and who better to team up with than Keke, Chris, and Mr. Monopoly himself.”
Who built GOville and where’d these players come from?
GamesBeat spoke with Jamie Berge …