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November 12, 2025By: Tuhin SarkarAzerbaijan, a country located at the crossroads of Eastern Europe and Southwest Asia, is taking significant steps to boost its international tourism appeal, particularly in Vietnam. At the Ho Chi Minh City International Travel Expo (ITE HCMC) 2025, Azerbaijan made its debut with a national pavilion, marking a significant milestone in its efforts to attract Vietnamese visitors and foster greater bilateral cooperation.Held annually, ITE HCMC is a prominent platform for travel and tourism industry professionals, offering a dynamic venue for countries to showcase their attractions and connect with potential visitors. Azerbaijan’s participation this year is particularly noteworthy, as it is the country’s first appearance at this prestigious event. By having a national pavilion, Azerbaijan is not only highlighting its unique cultural and natural offerings but also emphasizing its growing interest in expanding its tourism sector to the Vietnamese market.Advertisement The pavilion featured a wide range of attractions, from Azerbaijan’s rich history and vibrant culture to its breathtaking landscapes. Visitors were introduced to the country’s UNESCO World Heritage Sites, ancient traditions, and modern hospitality services, all of which contribute to making Azerbaijan an exciting travel destination. The pavilion also showcased Azerbaijan’s position as an emerging hub for ecotourism, with its stunning Caspian Sea coastline, the picturesque Caucasus Mountains, and lush forests offering unparalleled opportunities for adventure tourism.Azerbaijan’s tourism authorities are eager to build stronger ties with Vietnam, a rapidly growing source market for tourism in Southeast Asia. With its first-time participation in ITE HCMC, the country aims to increase Vietnamese visitors to Azerbaijan, capitalizing on the growing interest in cultural exchange and tourism between the two nations. Furthermore, the national pavilion serves as a bridge for deeper cooperation in areas such as travel trade, cultural diplomacy, and economic partnerships, marking the beginning of a promising new chapter in Azerbaijan’s tourism promo …
