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November 10, 2025Chongqing, a vibrant metropolis in southwest China, recently confirmed its reputation as an emerging tourist destination by hosting the 2025 Chongqing International Travel Agents Conference. The event, honoured with the title of the fifth edition since 2018, occurred on November 5 and united the stakeholders of international travel agents, government officials, and tourism experts from all over the world.Organised by the Chongqing Municipal Commission of Culture and Tourism Development and supported by various local governments, the conference attracted nearly 400 attendees from over 40 countries and regions. Notably, the Pacific island nation of Fiji was featured as the guest of honour. The conference’s primary aim was to highlight Chongqing’s potential as a top cultural and tourism destination, while promoting new partnerships in the travel industry. This year’s conference also underscored the city’s efforts to enhance its inbound tourism offerings and global presence.Advertisement Cultural Diplomacy Takes Centre Stage at Chongqing’s Major Tourism EventThe event saw numerous key announcements and developments that will directly impact the future of global travel. Several cooperation agreements were signed between Chongqing’s tourism bodies and international partners, setting the stage for strengthened ties in the global tourism landscape. The establishment of the Chongqing Professional Committee for Foreign-Language Tour Guides was a significant step in enhancing the city’s accessibility for international visitors.Adding to the excitement, five international individuals from diverse countries were appointed as ‘2026 Chongqing Cultural and Tourism Promotion Ambassadors’. This initiative is part of the city’s broader plan to connect with global audiences and showcase Chongqing’s rich cultural heritage and tourism potential.Boosting Travel Accessibility and Cross-Border TourismOne of the standout features of the 2025 conference was the introduction of new travel facilitation measures aimed at improving the visitor experience. New visa policies, accommodation services, and payment solutions were highlighted as ways to ease entry f …
