Published on
November 13, 2025
Walking along the canals of Venice with a cup of espresso in hand, one feels on holiday. Yet in late November 2025, this iconic travel destination will play host to something more than a stroll—it will become a nexus of global business travel and tourism innovation. The BITESP 2025 exhibition is set to take place on 25‑26 November at the Stazione Marittima (Terminal 103) near Piazzale Roma, Venice, turning the city’s travel charm into a stage for experiential and sustainable tourism.
Travel meets business: BITESP’s expanded vision
The organisers of BITESP 2025 describe the event as evolving into a “Lifestyle Experiences” format, amplifying its reach beyond traditional travel‑and‑tourism offerings to include luxury, wellness, and the MICE (Meetings, Incentives, Conferences & Exhibitions) travel sectors.The exhibition will feature three main segments: an Exhibition Area to showcase tourism offers, a Workshop Area with prearranged appointments between buyers and suppliers, and an Events Area dedicated to seminars and training on experiential tourism.Advertisement
Travel‑industry impact: experiential & sustainable tourism at the core
Italy’s travel‑strategy increasingly emphasises sustainability and experience‑driven offerings. The national tourism agency ENIT underscores sustainable tourism as a key component of the country’s tourism model, highlighting eco‑friendly mobility, heritage protection and authentic travel experiences. BITESP 2025 aligns with this trend by promoting conscious tourism that respects environment, community and culture—an approach that travel‑operators and destination‑managers are embracing.
Travel‑destination opportunities: luxury, wellness, MICE travel converge
With the inclusion of dedicated sections for Wellness Tourism and MICE Tourism, BITESP 2025 is positioning Venice as a travel‑hub not only for leisure but for business and premium‑experience travellers alike. The event invites tour‑operators, travel agencies, hotels, resorts, DMCs, wedding‑planners, luxury‑experience providers and more to participate. For tourism suppliers, this is an opportunity to network, estab …