Home » TOURISM NEWS » Virtual travel marketplace ETM Asia 2025 offers fresh opportunities for European destinations and tour‑operators Published on
November 13, 2025In a world where digital platforms are reshaping industries, the European Travel Marketplace (ETM Asia 2025) is paving the way for the travel sector to forge deeper connections across continents. The ETM Asia 2025 workshop, scheduled for November 25, 2025, will be held virtually, allowing European travel suppliers to meet and negotiate with tour‑operators, travel agencies, and buyers from the Asia‑Pacific region, including key markets in Southeast Asia, the Middle East, and the Pacific.This virtual event marks a critical evolution in the tourism sector, particularly for European destinations and travel brands eager to engage with Asia’s dynamic and rapidly expanding markets. Organised by the European Tourism Association (ETOA), the event serves as a significant B2B platform for European suppliers to connect with Asian and Middle Eastern buyers in an online format, allowing them to maximize their reach and efficiency in a cost‑effective and flexible environment.Advertisement The virtual shift in travel trade eventsIn recent years, travel trade events have evolved, adapting to the demands of a globalized and digital world. Traditional, in‑person trade shows are being complemented—or in some cases, replaced—by virtual platforms that reduce travel costs and environmental impact while increasing accessibility. ETM Asia 2025 exemplifies this trend by offering a time‑zone friendly, online workshop designed to facilitate pre‑arranged meetings between suppliers and buyers. These meetings will allow European destinations to market their travel offerings without the logistical burden of cross‑continent travel, and Asian and Middle Eastern buyers can explore new products and destinations from the comfort of their offices.According to the European Commission’s Directorate-General for Tourism, tourism plays an integral role in Europe’s economy, with travel and hospitality sectors contributing significantly to GDP and employment in countries like Spain, Italy, France, and Germany. With the ETM Asia 2025 event, these countries stand to benefit from increased exposure to emerging travel markets, which have been growing steadily year‑on‑year.AdvertisementExploring new market opportunities: A strategic move for European destinationsThe Asia-Pacific region, encompassing rapidly growing economies and an increasing number of outbound travelers, represents a wealth of opportunity for European suppliers. According to the United Nations World Tourism Organization (UNWTO), countries in the Asia-Pacific region have seen significant increases in outbound tourism, driven by rising disposable income and a growing middle class. The ETM Asia 2025 event positions European destinations at the forefront of this growth, allowing them to tap i …
