Forge pivots to game marketing with community-led growth tools

by | Jul 25, 2024 | Technology

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. 

Forge, a game rewards and engagement platform, has launched a massive update that pivots the company into loyalty program tools for game developers.

It’s a step away from the startup’s initial focus on loyalty rewards for gamers. And now it is putting marketing tools in the hands of developers so they can grow the communities around their games. These tools are increasingly important in a world where traditional marketing isn’t working as well.

Forge gives devs the tools to create out-of-the-box loyalty programs so that the game company can easily acquire, engage and retain players by offering in-game items as rewards for playing and becoming promoters of their game. It’s the Forge Loyalty Program.

“At Forge, we basically started off as a rewards platform for games and we have grown into essentially a community growth platform for games. And what ties all this together is what we call the loyalty program,” Forge CEO Kun Gao said in an interview with GamesBeat. “Traditional game marketing has become more and more ineffective for games. At this point, I would say for almost any game it doesn’t work. Games are spending 30% to 50% of their revenue just to keep acquiring new users, and it breaks their business model.”

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

Since its beta launch at the end of 2023, Forge has been steadily growing an active user base of players looking for new games and ways to earn rewards for playing and engaging, generating proven results by driving hundreds of millions of user engagements to a curated set of beta game partners.

Reinventing

Forge has raised $11M for gamer rewards.

He added, “We think we’ve found a new way that revolutionizes marketing to gamers. And this is where we think that loyalty program comes in.”

The company has been in a closed alpha until now and it has driven hundreds of thousands of players into the games it works with.

“All this time, we’ve basically been learning and improving our sy …

Article Attribution | Read More at Article Source

[mwai_chat context=”Let’s have a discussion about this article:nn

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. 

Forge, a game rewards and engagement platform, has launched a massive update that pivots the company into loyalty program tools for game developers.

It’s a step away from the startup’s initial focus on loyalty rewards for gamers. And now it is putting marketing tools in the hands of developers so they can grow the communities around their games. These tools are increasingly important in a world where traditional marketing isn’t working as well.

Forge gives devs the tools to create out-of-the-box loyalty programs so that the game company can easily acquire, engage and retain players by offering in-game items as rewards for playing and becoming promoters of their game. It’s the Forge Loyalty Program.

“At Forge, we basically started off as a rewards platform for games and we have grown into essentially a community growth platform for games. And what ties all this together is what we call the loyalty program,” Forge CEO Kun Gao said in an interview with GamesBeat. “Traditional game marketing has become more and more ineffective for games. At this point, I would say for almost any game it doesn’t work. Games are spending 30% to 50% of their revenue just to keep acquiring new users, and it breaks their business model.”

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

Since its beta launch at the end of 2023, Forge has been steadily growing an active user base of players looking for new games and ways to earn rewards for playing and engaging, generating proven results by driving hundreds of millions of user engagements to a curated set of beta game partners.

Reinventing

Forge has raised $11M for gamer rewards.

He added, “We think we’ve found a new way that revolutionizes marketing to gamers. And this is where we think that loyalty program comes in.”

The company has been in a closed alpha until now and it has driven hundreds of thousands of players into the games it works with.

“All this time, we’ve basically been learning and improving our sy …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]

Share This