Genies launches creator and partner network for avatar IP innovation

by | Jul 11, 2024 | Technology

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. 

Genies has introduced the Genies Creator & Partner Network to enable brands and others to develop and commercialize digital avatars.

The network consists of Genies’ roster of celebrity creators — famous people who create an avatar of themselves as digital personae — along with a growing rolodex of innovative tech, brand and agency partners who can now enable ways for talent to activate their Genies and expand their avatar intellectual property. 

Through Genies’ suite of tools, such as its Avatar Framework, the company has enabled compatibility and customization of their avatars, which unlocks the ability to create a wide range of unique avatar experiences. This provides creators with the comfort and value of a persistent virtual identity, while giving partners a jumpstart with their activation builds. 

Over recent years, renowned figures such as Paris Hilton, Migos, Justin Bieber, and new stars like Lay Bankz, JVKE, and Lil Durk have harnessed their avatars to connect with fans in various ways. For creators, these avatars transcend simple digital representations, becoming powerful storytelling and commercialization tools—valuable pieces of intellectual property (IP), Genies said.

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

“Establishing avatar IP effectively requires consistent, high-quality and strategic transmedia storytelling,” said Jake Becker, director of Creators at Genies and the original “Avatar Agent.”

He added, “As the demand for avatar IP development through avatar-based activations has surged from our talent partners, our new network of innovative partners enables us to rapidly expand our capabilities with no limitations. Whether it’s a cutting-edge XR experience, an interactive AI music moment, virtual show, IRL activation or even a physical good, our extensive network has you and you persistent Genie avatar covered.”

Launch partners

Genies has a bunch of partners and creators.

The selected launch partners in the network include: Anything World, a 3D animation and automated rigging platform powered by machine learning. It is making 3D models for games, apps and the metaverse.

Another partner is Superfan Studio, which specializes in creating cutting-edge AR filters and CGI videos. Also partnering is Soundful, an AI music studio for creators; Look Mister, a group of artists and technicians who specialize in the creation and development of XR and Web3 experiences; and …

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GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. 

Genies has introduced the Genies Creator & Partner Network to enable brands and others to develop and commercialize digital avatars.

The network consists of Genies’ roster of celebrity creators — famous people who create an avatar of themselves as digital personae — along with a growing rolodex of innovative tech, brand and agency partners who can now enable ways for talent to activate their Genies and expand their avatar intellectual property. 

Through Genies’ suite of tools, such as its Avatar Framework, the company has enabled compatibility and customization of their avatars, which unlocks the ability to create a wide range of unique avatar experiences. This provides creators with the comfort and value of a persistent virtual identity, while giving partners a jumpstart with their activation builds. 

Over recent years, renowned figures such as Paris Hilton, Migos, Justin Bieber, and new stars like Lay Bankz, JVKE, and Lil Durk have harnessed their avatars to connect with fans in various ways. For creators, these avatars transcend simple digital representations, becoming powerful storytelling and commercialization tools—valuable pieces of intellectual property (IP), Genies said.

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

“Establishing avatar IP effectively requires consistent, high-quality and strategic transmedia storytelling,” said Jake Becker, director of Creators at Genies and the original “Avatar Agent.”

He added, “As the demand for avatar IP development through avatar-based activations has surged from our talent partners, our new network of innovative partners enables us to rapidly expand our capabilities with no limitations. Whether it’s a cutting-edge XR experience, an interactive AI music moment, virtual show, IRL activation or even a physical good, our extensive network has you and you persistent Genie avatar covered.”

Launch partners

Genies has a bunch of partners and creators.

The selected launch partners in the network include: Anything World, a 3D animation and automated rigging platform powered by machine learning. It is making 3D models for games, apps and the metaverse.

Another partner is Superfan Studio, which specializes in creating cutting-edge AR filters and CGI videos. Also partnering is Soundful, an AI music studio for creators; Look Mister, a group of artists and technicians who specialize in the creation and development of XR and Web3 experiences; and …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]

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