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AI chatbot Perplexity will begin a revenue-sharing program with web publishers next month, the company announced during VB Transform Thursday.
Dmitry Shevelenko, chief business officer at Perplexity, said the program will stem from advertising the company plans to run alongside search queries on the Perplexity platform.
“It’s the first of its kind revenue share program where if they are contributing a source input for an answer, and we’re monetizing that answer with advertising, we’re going share that revenue with those publishers that contributed to that,” Shevelenko said onstage.
He added that revenue sharing will be based on links and results throughout Perplexity, not just its paid Perplexity Pro offering, but also from any links and ads run on the free Perplexity option. Partners will get a percentage of revenue from every ad run against a result, and if a link from a partner’s website is cited, they are entitled to that cash.
Register to access VB Transform On-Demand
In-person passes for VB Transform 2024 are now sold out! Don’t miss outâregister now for exclusive on-demand access available after the conference. Learn More
Perplexity first talked about running ads against question-and-answer results in April. Shevelenko told VentureBeat that advertising on the platform would begin “in the next quarter.”
Shevelenko said the revenue-sharing program will launch “with some incredible top-tier publishers” and will not be limited to media organizations, but will be open to people with WordPress or newsletters. The company did not provide other information about the planned revenue-sharing program or who the first publishing partners will be.
Perplexity has faced criticism
The chatbot has made search the basis of its product offering and has even brought in a growing number of traffic referrals. The company raised a $63 million round in April, bringing its valuation to more than a billion dollars and reaching unicorn status. Since its launch, Perp …
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We want to hear from you! Take our quick AI survey and share your insights on the current state of AI, how you’re implementing it, and what you expect to see in the future. Learn More
AI chatbot Perplexity will begin a revenue-sharing program with web publishers next month, the company announced during VB Transform Thursday.
Dmitry Shevelenko, chief business officer at Perplexity, said the program will stem from advertising the company plans to run alongside search queries on the Perplexity platform.
“It’s the first of its kind revenue share program where if they are contributing a source input for an answer, and we’re monetizing that answer with advertising, we’re going share that revenue with those publishers that contributed to that,” Shevelenko said onstage.
He added that revenue sharing will be based on links and results throughout Perplexity, not just its paid Perplexity Pro offering, but also from any links and ads run on the free Perplexity option. Partners will get a percentage of revenue from every ad run against a result, and if a link from a partner’s website is cited, they are entitled to that cash.
Register to access VB Transform On-Demand
In-person passes for VB Transform 2024 are now sold out! Don’t miss outâregister now for exclusive on-demand access available after the conference. Learn More
Perplexity first talked about running ads against question-and-answer results in April. Shevelenko told VentureBeat that advertising on the platform would begin “in the next quarter.”
Shevelenko said the revenue-sharing program will launch “with some incredible top-tier publishers” and will not be limited to media organizations, but will be open to people with WordPress or newsletters. The company did not provide other information about the planned revenue-sharing program or who the first publishing partners will be.
Perplexity has faced criticism
The chatbot has made search the basis of its product offering and has even brought in a growing number of traffic referrals. The company raised a $63 million round in April, bringing its valuation to more than a billion dollars and reaching unicorn status. Since its launch, Perp …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]