The League of Legends 2024 World Championship will be shown via IMAX in the Wanda chain of theaters in China.
Yes, gaming is going everywhere. Here’s another example. IMAX will broadcast the tournament in up to 200 Wanda locations across China over the next three weeks, including this weekend’s quarterfinals (October 17 to October 20), the semifinals (October 26 to October 27), and finals (November 2).
The events will be shown in exclusively in IMAX in Wanda theatres — the largest cinema chain in China. Four Chinese teams—Bilibili Gaming, LNG, Top Esports, and Weibo Gaming—have advanced to the quarterfinals, which is expected to spur interest among local audiences.
The release in IMAX locations was overseen by IMAX’s Streaming and Consumer Technology division. The group continues to test new technologies to expand the company’s connected theaters with new live experiences, including its sellout presentation of the NBA Finals in Hong Kong and Taiwan earlier this year.
IMAX China Holding, TJ Sports and Wanda Film teamed up on the deal. It’s going to be the first-ever esports event presented live in IMAX. The League o …