Why Using Video Equipment in the Workplace Makes Sense

Technology is absolutely everywhere. From smartphones and iPads to Kindles and laptop computers, one thing is evident: no one seems to go very long without being plugged in these days. This is true during work hours as well as during leisure time. Much of the typical workday is spent creating spreadsheets, sending emails and making phone calls. In fact, it is estimated that Americans spend as much as five hours a day on the Internet, more than four hours a day watching television and between two  and three hours glued to their smartphones and other mobile gadgets. Despite these startling statistics, all of this technology isn’t necessarily a bad thing. Businesses may actually be able to benefit from many of these technological advances in the workplace.

Improved Communication

Poor communication at work costs the average company with more than 100,000 employees approximately $62.4 million every single year. This most often occurs when work instructions are vague or unclear, if there is a barrier between bosses and employees and when staff members do not have direct communication with their clients. These issues aren’t just financially costly; they also take up company time and lower morale. This is where technology comes in handy. Using video equipment in the workplace makes it easier to enhance communication among management, employees and clients.

Programs like Skype, for instance, have made video calls and group chats more accessible than ever. Being able to see and speak to a client or employee throughout the day can make communication straightforward and far more effective. It also makes sharing files with multiple people or large groups simpler as well. Since this type of video equipment can be downloaded and used from your office computer or tablet, it is an easy-to-use and cost-effective way to improve communication and reduce the amount of time spent sitting in on those long, drawn-out meetings.

Saved Company Time

Businesses can also use video equipment to increase daily productivity and deliver large amounts of information as quickly as possible. Visual aids, such as Power Point, are extremely useful. They work to highlight the most important information that employees need, and can increase employee knowledge by sharing diagrams and pie charts and presenting notable statistics. In order to do this, you simply need to have the proper tools: a projector, a mount and a projector screen. If your workplace isn’t set up for Power Point presentations yet, it isn’t complicated. There are many reputed retailers and you can find all of the necessary AV equipment at Vast Market who features one of the most exhaustive collections for businesses and educational institute.

An estimated 69 percent of employees admit to wasting time at work or spending longer than they should completing daily office tasks, according to a survey conducted by the website Salary. These results illustrate the importance of making the most of every possible moment and getting to the point quickly. Video equipment is one simple way for businesses to start turning things around. A visual presentation, whether it includes a short video clip, point form notes or important charts, can help employees receive and retain information faster. In addition, using video tools can help keep presenters on-track. With visual cues and guidelines right there beside them, the risk of wasting time unnecessarily is dramatically reduced.

More Audience Engagement

Meetings are necessary in the workplace, as they keep employees and other staff members up to date on new information, projects and policy changes. However, they can also be time consuming, not to mention dull and unmemorable. Video equipment brings audience engagement to a whole new level, though. Yes, the key to reducing boredom and distraction is to stimulate the senses using effective audio-visual technology. In fact, using more than one medium during a presentation has been found to make an audience member feel more included in the meeting. This in turn gives audience members a reason to pay attention, thereby making it easier for them to remember the information provided.

Speaking of retaining information, the U.S. Department of Labor OSHA Office of Training and Education found that the ability to retain information three days after “a meeting or other event is six times greater when the information is presented by visual and oral means than when the information is presented by the spoken word alone.” There is something about the combination of video, audio and other sensory experiences that keeps audiences engaged and allows them to retain more. This further highlights the importance of using video equipment as part of smart business practices.

Technology is constantly evolving and becoming an integral part of our daily lives. So it should come as no surprise that video equipment in the workplace has now become a necessity. It goes hand in hand with increased productivity, improved communication and a thriving work environment. For both small and corporate businesses to rise up in a competitive marketplace, they must embrace the benefits of using technology and start making some vital changes.