Christmas is the time to reconnect with all your clients and ex-clients and aim for widening your consumer base. The whole idea behind stepping up campaigning efforts during the festive season or holidays is to churn out more profits for your business. Irrespective of what the size of your business is, Christmas is the time which determines whether it is heading for a boom or bust— simply because if you cannot set the cash registers ringing when the purchasing power of people is at its highest, then you have to go back to your basics to set things right. Business owners often end up committing serious marketing flaws which take a heavy toll on their profits. Here is a rundown on the major campaigning mistakes which marketers end up making during festive seasons.
Not being serious about coming up with a seriously “strategic” campaign
Coming up with marketing campaign in the festive season is not as easy as you might have though it to be. A campaign should be backed by the right kind of strategies and the means to implement those strategies. Almost all your rivals would be ready with aggressive marketing ideas in the form of great deals, offers and discounts. How different are you from them? Your ability to engage your prospects in your campaigns will make all the difference between success and failure. In order to have an effective campaign in place make sure that you are defining your goals from the campaign, chalking out strategies how it will be implemented and putting forward a clear perspective of who you want to reach out to.
Sending out “overused” holiday greeting cards to clients
The corporate holiday ecards are a crucial part of the marketing strategy of companies, looking to convey their heartfelt wishes to their clients on an auspicious occasion. It is much easier to reach out to clients on an emotional level (not directly connected to money spinning endeavors) with these cards. However, you can go horribly wrong with this effective marketing tool if you use “stock” messages for each and every client out there. Take the trouble to create custom messages for different clients, instead. Repeating the same messages for all your clients or those which have already been used by others convey an utterly lackadaisical approach from your end. Steer clear from it. Frame an interesting subject line to ensure that your mail is at least opened.
Missing out on people from your network
It does not really matter whether you have had contact with any of your previous clients for a long time or not— Christmas (as is already mentioned) is the perfect time to get things on track by reconnecting to them. Make sure that you are checking your database thoroughly before rolling out your strategies. Whether you are mailing your offers or corporate greeting cards to your clients, you should not miss out anyone from the list.