Indonesia’s digital economy is one of the largest in Southeast Asia, with unicorns such as OVO, Traveloka, Tokopedia, and Bukalapak fronting digitalization. Statista predicts that Indonesian e-commerce will reach $62.59 billion by December 2022, and users will reach 221 million by 2025. Small and established e-commerce businesses have equal chances to tap into this tremendous digital economy. All they need to do is play their cards smart by keeping in touch with market trends and knowing their competitors.
Top Indonesian E-commerce Websites to Watch
The willpower to sell online and connect to a broader audience has strengthened the growth of the Indonesian economy. The country has experienced a massive digital explosion over the last decade, with more businesses and shoppers going online. If you’re trying to penetrate the Indonesian landscape, you must do market intelligence to know what your business rivals are doing to remain competitive. For customer growth, you need to scrape the local websites to learn about how much people are willing to pay and for what. Here are the best Indonesian e-commerce websites to watch in 2022.
Zalora Indonesia
Zalora is the most prominent e-commerce business operating in Indonesia, dealing with fashion items, including glasses, shoes, accessories, and clothes. The e-commerce giant surfaced in the Indonesian digital space in 2012 and has grown to be a credible and trusted brand. Zalora receives over 3,750,000 monthly visitors from Southeast Asian countries such as Vietnam, Hong Kong, Brunei, Singapore, and the Philippines.
To penetrate the Indonesian e-commerce market as a fashion merchandise seller, you might need to collect market intelligence from Zalora. Like other giant online shopping players in Indonesian markets, Zalora has robust anti-scraping bots that block open access to their web content.
To scrape this website’s data to inform your fashion business’ marketing decisions, use a reliable Indonesia proxy server. Proxies from leading providers offer different Indonesia IP addresses, enabling you to scrape massive datasets for analysis and marketing intelligence.
Sociolla
Sociolla is the best Indonesian e-commerce website to scrape datasets to inform marketing decisions for businesses in the cosmetic and beauty industry. It’s the biggest one-stop e-commerce store for high-quality hair and skin care products, perfumes, beauty equipment, and makeup.
The site ranks at 1,137 in Indonesia and 49,390 worldwide in terms of traffic and popularity, generating up to $75.0 million per year. Scraping this popular e-commerce business’ web data will inform your marketing, product, and pricing decisions. Data scraping Sociolla is the perfect starter-packer for you to penetrate the Indonesian beauty and cosmetic industry with a boom.
Bhinneka
If you operate in the latest product niche, selling educational, utility, and entertainment tools and gadgets, analyze Bhinneka’s way of operation and marketing to give your business a boost. This Indonesian e-commerce business ranks at 14,800 globally among the world’s most visited websites. The website gets 3.67 million unique visitors and 6.85 million page views every month, with 92% of traffic coming from Indonesia and 5% from the United States.
Scraping Bhinneka will help you better understand what products to sell, to whom, and how to connect to Indonesian customers. Collecting market intelligence on your business niche before selling home appliances, computers, tools, and gadgets to Indonesians will help you better price and market your products to leverage clients and sales.
Orami
For companies selling home, family, and baby care products, the best e-commerce site to collect market intelligence from is Orami. It’s the most visited online business for high-quality products for moms and babies, owned and led by Brian Marshal. Orami sells children’s toys, kitchen essentials, parenting accessories, and hygiene items.
Orami ranks 112 as Indonesia’s most popular e-commerce website and first in its category. It ranks at 4,342 among the world’s most visited websites, with most of its traffic coming from Indonesia, Malaysia, Singapore, Australia, and the United States. Collecting market intelligence from this website can inform your website’s localization, pricing, and marketing decisions, especially if your business relates to baby care products.
Conclusion
With every business looking to tap into the ever-growing online economy, global digitization is now a thing of the moment. Indonesia is among the Southeast Asian countries that have benefited significantly from digitalization, with hundreds of e-commerce businesses and brands. If you’re thinking of localizing your website for Indonesian markets, the aforementioned are websites to collect market intelligence to inform your marketing, product choice, and pricing decisions.