Google Cloud launches AI Agent Space amid rising competition

by | Nov 21, 2024 | Technology

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As we’ve covered here before at VentureBeat, the cloud computing wars have swiftly morphed into the AI wars, with leading cloud computing divisions Google Cloud, Microsoft Azure, and Amazon Web Services (AWS) all rolling out new tools for customers to access, use, deploy, and build atop a range of AI models.

Therefore, it was not too surprising to learn his week that Google Cloud was offering a new AI agent ecosystem program called AI Agent Space.

This initiative empowers businesses to discover, deploy, and co-create AI agents designed to automate tasks, enhance customer experiences, and optimize operations.

With a growing focus on the enterprise, Google’s announcement positions it as a major player alongside competitors like Microsoft, SAP, and Salesforce.

Google’s ecosystem is built around enabling partners to develop highly customizable AI agents by providing them with robust tools and resources, including early previews of Google’s AI technologies, direct support from engineering teams, and best practices to streamline development.

In addition, Google says it will promote new agents through its Google Cloud Marketplace to allow partners to scale the agents they make to new, interested audiences.

It makes sense and is a win-win for Google, showing that it has a robust catalog of agents for companies to select from and ideally, more users coming to it and Google Cloud as a result.

Current agents built by enterprises atop Google AI models and Google Cloud

Interestingly, Google chose the announcement of AI Agent Space to highlight other agents built internally by its Google Cloud customers and partners, though these solutions aren’t yet, for the most part, available on the AI Agent Space.

Presumably, Google wanted to show what is possible with its tools and how businesses could port their internal agents over to the AI Agent Space and sell them as SaaS solutions there.

Among them are:

“Accenture is transforming customer support at a major retailer by offering convenient self-service options through virtual assistants, enhancing the overall customer experience.

Bain supports SEB’s wealth management division with an AI agent that enhances end-customer conversations with suggested responses and generates call summaries that help increase efficiency by 15%.  

BCG provides a sales optimization tool to improve the effectiveness and impact of insurance advisors. 

Capgemini optimiz …

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