Immersive Gamebox and Netflix have teamed up to launch a new gaming experience based on the Floor is Lava show at physical venues in around the world.
Immersive Gamebox has created venues where players can move in a physical way, enjoying a gaming experience with special lighting and interactive exhibits. Each Gamebox has state-of-the-art rooms equipped with 3D motion tracking, projection mapping, and touch-sensitive walls, and more for multiplayer action for players.
Now players will be able to go into the gameboxes for 30-minute sessions where they can pretend to be inside the Floor is Lava experience. The Netflix show, Floor is Lava, is a TV game show that has become extremely popular since its debut on Netflix in 2020. Contestants navigate an obstacle course in a room filled with (fake) lava, with the goal of finding an exit without falling in.
Immersive Gamebox has teamed up with Netflix on Floor is Lava.
The Immersive Gamebox version of the adventure game will open on November 15 at 32 Immersive Gamebox locations around the world. Tickets are available starting today.
The Floor is Lava game transports players into a high-energy, immersive environment where the walls are lava. Using motion tracking, projection mapping, and touch screens, groups of up to six players must work together to navigate challenging, fast-paced obstacle courses, jumping from virtual platform to platform to avoid falling into the lava.
“Our further extension of our multi-title partnership with Netflix brings a beloved show to life in an entirely new way,” said Will Dean, CEO of Immersive Gamebox, in a statement. “The Floor is Lava game blends the exciting, physical fun of the TV show with the innovative technology of our Gameboxes. We can’t wait for players around the world to experience it.”
David Spindler, cofounder and chief commercial officer at Immersive Gamebox, said in an interview with GamesBeat that the games are designed for anywhere from two to six players, with a focus on audiences including friends, families or team-building events.
Don’t fall in the lava.
The spaces are designed to be challenging and spur strategic thinking by the players, who must work together to tackle increasingly difficult levels, testing their reflexes, problem-solving skills, and teamwork.
The tech for each game box is a projection-mapping system and motion-tracking technology on the ceiling of each game box. It’s a mix of proprietary audio-visual tech and projection mapping.
The game will launch in locations in the U.S., United Kingdom and Europe. Immersive Gamebox’s library of interactive adventures include games like Squid Game, Ghostbusters, Tetris, and Angry Birds. Each experience costs $30 a person.
Immersive Gamebox has more than 25,000, five- …