Live commerce and the sports collectibles industries are both booming. There’s one place that sports fans are all going after work and no, it’s not the nearest sports bar. At night, fans are flocking to Loupe, where they can extend the game day excitement and connect with fellow sports fans for another live experience, but one like no other.
Long gone are the days of acquiring sports collectibles from faceless sellers on an online platform. Today, it’s not only about e-commerce, it’s about making a purchase in real-time, directly from trusted sellers that you can see and interact with.
The Loupe app provides both long-time, serious collectors and novices alike with a credible and seamless experience. The outstanding combination of entertainment-commerce has encouraged the average collector to spend an estimated $1,000+ a month, while Loupe’s power users have spent as high as $1 million. As Loupe capitalizes on this elevated form of e-commerce — bringing livestream technology into the age-old tradition of collecting — the app is making its name in the growing sports memorabilia industry, alongside Whatnot and Fanatics. Far from a niche hobby, the market value of sports cards is expected to reach a market cap of $51B by 2032. By the same year, the broader sports memorabilia industry is projected to grow to $227B.
Photo by: Loupe App
Eric Doty, founder and CEO of Loupe, shares, “The phrase ‘live commerce’ sounds so transactional, but what we focus on is building relationships. When collectors become familiar with the various sellers on Loupe, we find that they find a home with a handful of channels that they enjoy the most.” Doty has been harnessing his own background in building platforms for video game livestreaming and his expertise in creating highly engaged communities to bring that same elevated and entertaining experience to sports card collectors.
To ensure the best live experience, Loupe is hyper-focused on quality over quantity. Doty explains, “We put every prospective seller through an extensive vetting process because we need to know they’re trustworthy and that they meet the standards on our platform.” With more than a third of Loupe sellers ea …