Team Liquid, the global professional esports organization, launched MyBlue, a native fan engagement platform built on the Sui blockchain and smart contact platform.
The launch of MyBlue is the result of a collaboration between Team Liquid and Mysten Labs, the original contributor to Sui. The two parties announced their partnership in February 2024.
Together, Mysten Labs and Team Liquid are reimagining fan loyalty, empowering fans to unlock exclusive, one-of-a-kind digital rewards with low-cost, efficient transactions, customizability, and the unparalleled speed of Sui’s blockchain.
MyBlue builds on the legacy of Liquid+, Team Liquid’s original fan platform released in late 2020. With MyBlue, fans will get their own soulbound avatar of Blue, Team Liquid’s mascot, that they can customize with digital items earned by completing quests.
These collectibles will include memorabilia of important moments in their fan journey, as well as fun items that enable fan customization and self-expression. To earn these items, users complete quests by interacting with Team Liquid, like watching live esports matches or player streams, responding to social media posts, chatting with the community on Discord, submitting memes or words of encouragement to teams, answering quizzes, and more.
Team Liquid’s MyBlue is a fan-engagement platform on Sui.
Fans can also unlock additional rewards and value, such as signed jerseys, TL store discounts, in-game currency, exclusive merch and player access, and even one-of-a-kind experiences like trips to an esports event.
“We’re excited to launch MyBlue to our fans, as well as the wider esports and gaming communities,” said Steve Arhancet, co-CEO of Team Liquid, in a statement. “Thanks to our partnership with Mysten Labs, we’ve taken the best parts of Liquid+ and upgraded it by integrating Sui to make the ultimate fan platform. Fans show up for us, and MyBlue will enable us to keep showing up for them by offering amazing experiences and unique rewards. I can’t wait for all our fans to get their own Blue.”
With the launch of MyBlue, Team Liquid and Mysten Labs said they are redefining fan engagement by providing fans with meaningful interactions within the Sui ecosystem. The custom Blue and all earned items will be stored on Sui, giving users true ownership of their individual fan journey. Additionally, users create their MyBlue account through Mysten Labs’ product, zkLogin, which enables simplified access to blockchain apps on Sui via signing in with familiar web credentials, like Google and Twitch.
“Seeing Team Liquid push the boundaries of what’s possible in esports and onchain experiences is extremely validating,” said Anthony Palma (an ace Call of Duty player), head of gaming partnerships at Mysten Labs, in a statement. “Through integrating Sui, Team Liquid fans will have a frictionless journey on MyBlue, acquiring collectibles …