Thursday, December 19, 2024
The Trip.com Group Global Partner Summit, hosted in Abu Dhabi on September 18, gathered over 2,000 tourism professionals from around the world. Among the 60 destinations represented, the Azerbaijan Tourism Board (ATB) stood out, earning prestigious accolades as “Best Global Partner” and “Excellent Partner of the Year.” The event served as a dynamic platform for exchanging industry insights, exploring emerging trends, and fostering innovation through dedicated sub-summits. These awards underscore the strong partnership between ATB and Trip.com Group, highlighting their mutual commitment to enhancing Azerbaijan’s global visibility and offering Chinese travelers a gateway to unique experiences.
This recognition reflects ATB’s dedicated efforts to build a robust relationship with the Chinese travel market, a strategy that has been cultivated over years of consistent engagement. In collaboration with Azerbaijan Airlines (AZAL), ATB solidified its partnership with Trip.com Group by signing a Memorandum of Understanding (MoU). This agreement leverages Trip.com Group’s influential platforms—such as Trip.com, Ctrip, and Qunar—to position Azerbaijan as a premier destination for Chinese travelers. The partnership focuses on delivering tailored marketing initiatives and innovative strategies designed to captivate Chinese audiences and create memorable travel experiences. Looking ahead, ATB aims to deepen its collaboration with Trip.com Group, ensuring sustained growth in the coming year.
To further enhance Azerbaijan’s appeal, ATB has been actively organizing multi-city roadshows across key locations in China. These events connect Azerbaijani tourism stakeholders with Chinese travel agencies, airlines, and hospitality providers, showcasing Azerbaijan’s diverse offerings, from UNESCO World Heritage sites to luxurious and wellness-centric experiences. Such initiatives have significantly boosted interest among Chinese tourists. With supportive measures such as year-long …