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Creating fancy generative AI images can be fun and useful, but that’s not all enterprises need.
Enterprise text-to-image generation is about more than just creating images. It’s about integration with existing workflows and other enterprise AI tools. That’s a direction that Stability AI, the vendor behind Stable Diffusion, understands.
Today, Stability AI and Amazon Web Services (AWS) jointly announced that Stable Diffusion 3.5 Large is available on the Amazon Bedrock service. AWS is the only public cloud service offering the flagship Stability AI models.
The move isn’t just about simple availability. It’s about integration and a go-to-market strategy that breathes more life into Stability AI’s efforts as the company’s new CEO brings renewed focus to meeting customer needs. Amazon Bedrock provides a single, unified API that allows enterprises to access and use multiple AI models, including Stable Diffusion. That’s important, as AWS’ own research shows that most enterprises use more than one model at a time. It’s an approach that users including the National Football League (NFL) and Stride Learning are already benefiting from.
Stable Diffusion 3.5’s Amazon Bedrock deployment comes as Stability AI faces an increasingly competitive landscape with rivals including Google, Midjourney, Ideogram and Black Forest Labs’ Flux Pro, among others. The company aims to differentiate with more image diversity in terms of style, prompt adherence and enterprise workflows.
“There’s a reason that we’re on AWS,” Prem Akkaraju, CEO of Stability AI, told VentureBeat in an exclusive interview. “It’s because that’s where the developers and the creators are, and we want to bring our tools and our models where they are. Our goal is to empower professional content creators.”
AWS has its own image generation tech, why does it need Stable Diffusion?
The increasingly competitive text-to-image gen AI landscape also includes models from Amazon. At the beginning of December, the Amazon Nova AI model family was announced, including image generation models.
Baskar Sridharan, VP of AI and ML services and infrastructure at AWS told VentureBeat that having multiple text-to-image generation models provides user choice. Amazon Bedrock provides a single unified API for users, so they can choose to deploy any model that’s available on the platform using …