(RNS) — For tens of millions of Americans — and people around the world — social media is a daily part of life. They turn to Facebook, Instagram, TikTok, X or other social media to share memes with their friends (Moo Deng, anyone?) or consume the top news story in 60 seconds or less. But an even newer phenomenon — using social media as a tool to dive more deeply into personal faith and spirituality — has emerged, appealing especially to those who may be stepping further away from religion IRL, but who are looking for community in the online world.
Here are RNS’ top picks for the most influential influencers on the virtual stage this year.
The Rev. Karla Kamstra
If the patriarchy had a TikTok nemesis, it would probably be the Rev. Karla. With over 700,000 followers, Karla Kamstra’s candid takes on deconstructing faith spaces, dissecting Bible verses or calling out toxic theology are inspiring her followers, mostly women, to find freedom and explore faith on their own terms.
A variety of recent TikTok posts by the Rev. Karla Kamstra. (Screen grab)
Her book, “Deconstructing: Leaving Church, Finding Faith,” tells her story of ditching evangelical dogma to embrace a more inclusive, affirming spirituality. Spoiler: It’s a lifeline for anyone who’s ever felt gaslit by Sunday sermons. “This is the time to transform,” she told RNS. “The church must have this massive paradigm shift and invite many people to the table to say: ‘Our humanity is changing. How can the church be part of it?’”
sotce
Meet Amelia, the 23-year-old behind the TikTok handle “sotce,” who’s turning Buddhist philosophy into viral content. Her journey from a Philadelphia upbringing to studying at a Buddhist monastery in India led her to share meditative videos and memes that resonate with over 420,000 TikTok followers and nearly 100,000 Instagram fans.
A variety of recent Instagram posts by sotce. (Screen grab)
Her minimalist clips, like a black cat strolling past a church, have garnered millions of views, making her an unexpected spiritual guide for Generation Z. And her online presence extends to Patreon and Substack, where she offers writings and guided meditations to over 20,000 paying subscribers. Her growing influence — along with her financial success and ties to expensive wellness and fashion brands — has led to some criticism. For now, Amelia seems focused on growing both her influence and her spiritual life.
“I am deeply faithful, and my practice and the expression of my practice are very important to me,” she told RNS earlier this year. “And I also love beauty and fashion and Prada. I’d be lying if I said I didn’t.”
Niki Patel
Niki Pat …