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Abu Dhabi Unveils Ultimate Fan Experience for 2025 Mubadala Abu Dhabi Open with Brag’s Visionary Tennis Village
Thursday, January 16, 2025
The 2025 Mubadala Abu Dhabi Open returns February 1-8, featuring top tennis stars and an expanded fan experience with the innovative Mubadala Tennis Village.
In preparation for the highly anticipated 2025 Mubadala Abu Dhabi Open, the award-winning creative team at Brag has been entrusted with conceptualizing, designing, and delivering the Mubadala Tennis Village. This fan-centric experience will accompany the third edition of the tournament, taking place from February 1-8 at the International Tennis Centre in Zayed Sports City.
The WTA 500 event boasts an impressive roster of talent, including reigning champion Elena Rybakina, Ons Jabeur, Beatriz Haddad Maia, Daria Kasatkina, Belinda Bencic, and Paula Badosa. With seven of the world’s top 20 players confirmed, tennis enthusiasts can expect world-class action on the courts.
Complementing the thrilling matches, this year’s Mubadala Tennis Village will be a standout attraction. Spanning an expansive 15,000 square meters—double the size of previous years—the village promises an array of activities for visitors. Entry is free, allowing fans to immerse themselves in interactive activations, diverse dining options, and family-friendly entertainment.
Brag’s involvement underscores the tournament’s dedication to elevating the fan experience, solidifying the Mubadala Abu Dhabi Open as one of the premier sporting events in the region.
Nigel Gupta, Mubadala Abu Dhabi Open Tournament Director, said: “In collaboration with Mubadala, we are delighted to be working closely alongside Brag, a highly accomplished creative Festival producer, for the upcoming tournament and spectators attending are undoubtedly in for a treat.
“Brag’s reputation speaks for itself. They are vastly experienced, and highly respected, within the industry having worked on staging multi-genre festivals and delivering some of the biggest shows in the region and we look forward to seeing them bring the Mubadala Tennis Village to life between now and the start of the tournament.”
Omar Kawas, Brag Abu Dhabi General Manager, said: “This is the perfect partnership between Brag and Mubadala to make the third edition of the Mubadala Abu Dhabi Open an unforgettable experience for attendees. We are looking forward to creating a spectator village that will complement the elite athletic showcase happening in the stadium.”
Visitors to the 2025 Mubadala Abu Dhabi Open can anticipate an innovative and dynamic Mubadala Tennis Village, organized into five unique districts, …