Saturday, January 18, 2025
The Asia Pacific Incentives and Meetings Event (AIME) will take center stage at the Melbourne Convention and Exhibition Centre (MCEC) from February 10 to 12, 2025. As the top gathering for the business events community in the Asia Pacific, AIME will bring together global event planners and connect them with premier destinations, venues, and suppliers.
AIME 2025, managed by Talk2 Media and Events on behalf of the Melbourne Convention Bureau (MCB), promises to be its largest edition yet. Event Director Silke Calder announced an expanded show footprint to accommodate over 650 exhibitors, 650 hosted buyers, and 20,000 meetings, surpassing last year’s record-breaking success.
Expanding Global Reach
In a landmark collaboration, the UFI 2025 Asia-Pacific Conference will co-locate with AIME in Melbourne, running at MCEC on February 13-14. This partnership will welcome senior delegates from major global organizations, further elevating AIME’s profile.
Knowledge Program Highlights
Launching on February 10, the Knowledge Program, curated by BEAM Founder El Kwang, will gather 1,500 event professionals to explore the theme “We Matter!” The program celebrates the business events industry’s role as a catalyst for economic growth. Two keynote speakers will headline the program:
Gus Balbontin, former CTO of Lonely Planet, will discuss adapting to disruption and leveraging technology for transformation.
Dr. Kristy Goodwin, neuro-performance scientist, will share tools to enhance performance and wellbeing in today’s digital era.
With 20 breakout sessions, attendees can tailor their experience, delving into topics such as AI, creativity, talent development, and consumer experience. Calder emphasized that the program offers unparalleled insights and actionable strategies.
Dynamic Show Floor Experience
Over two days, AIME 2025 attendees will connect with exhibitors, explore innovative zones, and participate in discussions and panels on industry trends. With more than 200 new exhibitors and two new international pavilions representing Singapore and Thailand, the event sh …