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FITUR Leads the Global Tourism Industry by Showcasing Cutting-Edge Innovations, Fostering Business Partnerships, and Promoting Sustainable Growth: What You Need To Know
Wednesday, January 22, 2025
FITUR is the leading platform for inbound and outbound international tourism markets, offering a global hub for professionals to foster business growth, showcase innovations, and explore industry trends.
What is FITUR?
Recognized as a key event in the tourism sector, FITUR serves as the first major trade fair of the year for global professionals. It unites industry leaders to showcase brands, launch products, and establish connections. The five-day event brings together decision-makers, industry experts, and visitors keen to explore diverse destinations, driving partnerships and sustainable growth.
Specialization and Innovation
FITUR focuses on specialization and innovation to reflect evolving trends in tourism. Ten key areas include Fitur TechY, Fitur LGBT+, Fitur Talent, and Fitur Screen, emphasizing inclusivity, technology, and sustainability. Topics like Big Data, Artificial Intelligence, and smart destinations take center stage, alongside initiatives from the FiturNext Observatory, which promote positive impacts on communities and destinations.
Why Exhibit at FITUR?
Exhibiting at FITUR provides an unparalleled opportunity to connect with a specialized audience, showcase innovations, and explore the latest trends in the tourism industry.
Key Benefits of Exhibiting
Networking: Engage with tourism professionals and industry leaders.
Expand Your Market: Unlock new opportunities for growth and internationalization.
Knowledge Exchange: Introduce your products while discovering the latest sector trends.
Boost Your Brand: Strengthen visibility and leverage FITUR’s media impact.
Highlights from the Previous Edition
+9K Exhibitors
153K Trade Participants
97K General Public Visitors
Visitor ProfileTour operators, travel agencies, tourism professionals, and public sector representatives.
Exhibitor ProfilePublic and private sector organizations, tourism managers, and executives from various tourism companies.
How to Participate
Download Documents: Understand the process.
Submit Form: Receive personalized assistance.
Manage Participation: Use the Expo Zone for booking and services.
Professional Passes
1-Day Pass: Valid any day from January 22–26, 2025.
Online Price: €22
On-Site Price: €29
Permanent Pass: Valid January 22–24, 2025.
Online Price: €43
On-Site Price: €52
General Public Tickets
Weekend Ticket: Valid January 25 or 26, 2025.
Online Price: €12
On-Site Price: €16
Free Entry:
Children under 8 (accompanied by an adult)
Individuals with disabilities (33% or more)
Experience FITUR 2025
Join the global tourism community in Madrid and shape the future of travel and tourism at FITUR 2025, the ultimate event for professionals and enthusiasts.
FITUR 2025 Programme of Activities:
22 January
10:45
Presentation: Fitur Sports
11:00
Trends in Sports Tourism and Active Leisure Consumers
Research and Database for Language Tourism
Artgonuts: A New Way to Explore and Connect with Cities
11:30
Teatrillo: “Para picar hay que escanear”
11:45
Cycle Tourism as a Driver of Socioeconomic Development
11:55
Presentation: The Fourth Spanish Week in Logroño
12:00
Official Opening Ceremony
Welcome to Fitur Cruises
Regenerative and Circular Tourism Intelligence System (SIT-RC)
Keynote: “The AI Destination, the Destination of AI”
How Next Generation Funds Have Boosted SME Digitalization
12:10
Keynote: “Shaping the Met …