TikTok might be going away soon in the U.S., but Tilted hopes to launch a gamer-focused social app on iOS to help save the creator economy. Tilted aims to launch its app on January 31.
TikTok could be outlawed in the U.S. as soon as January 19 over concerns about its Chinese ownership, as it hasn’t gotten a reprieve from the Supreme Court. The Trump administration will likely decide its fate, or Beijing-based parent company ByteDance could choose to comply with a federal law forcing it to sell its stake in the app. TikTokers have been scrambling for another platform, migrating to platforms like RedNote, but the Chinese government wants Americans separated from the Chinese audience and the U.S. TikTokers may just get banned there.
And so Tilted, a Web3 social platform, will throw its hat in the ring as a replacement. Tilted in a social media app that users blockchain tech to enable users to earn passive income.
Lingfeng Innovation Fund led the round and the company was incubated by Binance Labs.
Designed to prioritize monetization, Tilted integrates ecommerce and social selling tools, enabling creators to earn passive income through affiliate marketing, ad revenue, and direct sales. The platform’s user-friendly interface and analytics dashboard mirror the familiarity of TikTok, making it an attractive option for creators and advertisers alike, the company said.
Apollo Green and Sarah Austin of Tilted.
Tilted says it is pretty much the love child of Twitch and TikTok, if they had a baby. But what makes Tilted different? It has Web3 ecommerce features that allow players to monetize their digital collectibles so they don’t sit idle collecting digital dust. It allows users to buy sell and trade their game skins for fun and for profit. Here’s a demo of the app.
The company was founded by leaders who have built social media platforms. Apollo Green was a cofounder from WorldStar.com and Sarah Austin was the first beta tester and content creator at Twitch. John Brackens, a Activision network operations manager and an exec at Esports Entertainment Network, which went public on NASDAQ, is also a founder.
“Tilted’s analytics tools are a dream for advertisers,” said Austin, in a statement. “The ability to directly tie creator campaigns to sales is a game-changer. There’s a reason why Amazon invested $300 million into its live selling and Twitch’s valuation is now at $46 billion.”
The game item marketplace has skins from triple-A gaming publishers, including Web2 and Web3 games, endorsements from NBA Champion Ron Artest previously le …