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IMEX Frankfurt and IMEX America Break Records with Industry-Leading Satisfaction, Redefining Value and Experiences Across Global Trade Shows
Thursday, January 9, 2025
IMEX Group has redefined the trade show experience, delivering unparalleled satisfaction through innovative strategies that prioritize attendee needs. By focusing on value, technology, and creating moments of delight, IMEX Frankfurt and IMEX America in 2024 have emerged as standout events, garnering exceptional feedback from buyers and suppliers alike.
Beyond the Ordinary: Surpassing Industry Standards
Data from Explori, an independent survey partner, underscores the transformative impact of IMEX’s efforts. Satisfaction levels for both buyers and suppliers exceeded global tradeshow benchmarks, marking IMEX events as leaders in the industry.
Buyer satisfaction at IMEX Frankfurt soared 14% above the benchmark, with IMEX America achieving a strong 12% lead. Exhibitor satisfaction reflected similar growth, with IMEX Frankfurt outperforming by 11% and IMEX America by 7%. These achievements place both shows among the top 25% of global trade events.
Innovative Technology Driving Results
At the core of IMEX’s success is its thoughtful application of technology. A streamlined event platform improved every stage of the attendee journey, from effortless registration to seamless meeting scheduling. Recognizing exhibitors’ top priority—lead generation—the team introduced free lead-scanning capabilities within the IMEX app, making it easier than ever to capture opportunities.
Crafting Joyful and Memorable Experiences
IMEX went beyond functionality to curate unique, joyful experiences that left lasting impressions. Vibrant welcome branding greeted attendees at airports, while creative activations like a pickleball court at IMEX America and a musical parade to close the show brought energy and excitement to the floor. Redesigned layouts improved navigation, allowing participants to craft tailored schedules and maximize their time.
A Vision for the Future of Trade Shows
IMEX has reimagined what trade shows can offer, blending advanced technology with human connection and dynamic experiences. The group’s forward-thinking approach not only delivers measurable value but also creates an environment where attendees feel inspired, engaged, and connected.
With satisfaction levels continuing to rise and innovative ideas driving each event, IMEX Frankfur …