RadioShack, the iconic American chain of consumer electronics stores, went bankrupt in 2017. But it was acquried by El Salvador’s Unicomer Group in May 2023 and it’s back at CES 2025.
RadioShack had been a beloved brand in the U.S. since 1921 and had more than 8,000 stores at its peak in 1999. Now its new owner is pledging a comeback and is showcasing 380 products at CES, the big tech trade show in Las Vegas this week.
RadioShack’s products cover gaming, audio, tech accessories, power and batteries, cables, home and office solutions and travel essentials. Unicomer Group, which was once one of RadioShack’s largest and most successful franchisees, is now the custodian of the company with a proud history. And it has a strategic vision for the future, the brand is reconnecting with its roots while embracing modern technology to meet the needs of today’s consumers.
Asked why the company acquired the brand, Rudy Siman, president of RadioShack, said in a message to GamesBeat, “We acquired the brand because, after managing its operations for more than eight years across Latin America and the Caribbean, we now have a solid model and volume base to build upon. Additionally, we have a capable team that is doing things right. Therefore, expanding our business volume into new territories—especially one as important as the United States—makes complete sense for us.”
As for the core advantage the company can offer, Siman said, “Our value proposition is centered on delivering high-quality products across a wide range of categories at affordable prices. We’ve relaunched the brand in the market, providing customers with multiple product options under a trusted, quality brand. We are making the …