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For this year’s lineup, Samsung said that AI will come to life in more ways than just great picture quality. The company is introducing AI-backed experiences to make your day simpler, more dynamic, and just plain better.
Announced at CES 2025, these experiences will help usher in a new era for Samsung TVs known as Vision AI. Vision AI will deliver better picture quality, optimized sound, and new experiences that will change how you watch TV.
And before I forget, here’s an interesting fact: 60% of Samsung TV owners play games each month.
In 2025, Samsung is upgrading features like AI Upscaling, Auto HDR Remastering and Adaptive Sound Pro. It is also introducing new Color Booster Pro, which leverages AI to offer richer, more vibrant colors than ever before.
The 2025 TVs will also see a whole suite of AI features designed to help you discover new content and learn more about what you’re watching.
Click to Search can identify people, places or products on your screen and provide information tailored to you, in real time. With just one click of the new AI button on your SolarCell remote, you can learn who the actors are in a given scene, where that scene is taking place or even the clothing the characters are wearing.
Samsung shows side by side what a TV can do with AI turned on or off.
The TVs can also take the dishes from movies or TV shows you’re watching and show you how to make them via recipes with Samsung Food. Leveraging the AI processor, it recognizes the food on your screen and provides recipes for bringing them to life.
Samsung Food can also analyze what’s in your fridge and build a shopping list of missing ingredients. Plus, you can purchase groceries or takeout using provider apps and monitor delivery right from your TV.
AI will also provide security and accessibility features. Samsung AI Home Security transforms your TV into a smart security hub. It analyzes video feeds from your connected cameras and audio from your TV’s microphone to provide comprehensive home monitoring.
It can detect unusual sounds and movements, such as falls or break-ins, to give you more peace of mind whether you’re at home, or away.
You’ll receive alerts and notifications on your phone or directly on your TV screen, helping you stay connected to your home while ensuring the safety and well-being of your loved ones.
Plus, Samsung is the only manufacturer to offer Knox Matrix on the TV lineup, providing end-to-end encryption for all of your personal data. On the accessibility front, Samsung is using AI to power new features like Live Translate. Now, you can instantly translate closed captions on live broadcasts in up to seven languages.
Samsung lets you control your TV with your smart watch.
Samsung is improving AI-based Voice Removal with Audio Subtitles, a feature for the visually impaired. The 2025 TVs will analyze subtitles, isolate voices and adjust reading speed for a seamless experience.
Together, the AI-backed accessibility features are eliminating barriers an …