Samsung on Wednesday announced the latest additions to its Galaxy S flagship smartphone line at the company’s annual Samsung Unpacked 2025. As suspected, the defining characteristic of the Galaxy S25, S25+, and S25 Ultra is the company’s continued focus on mobile AI — a fact that hardly distinguishes the consumer electronics giant from the rest of the industry.
Headlining the trio is the Galaxy S25 Ultra. At $1,300, the stylus-sporting Galaxy Note successor maintains the same price point as last year’s model. The handset sports a 6.9-inch display and quartet of rear-facing cameras: a 50-megapixel ultra-wide, 200-megapixel wide, and a pair of telephoto lenses, with 3x and 5x optical zoom, respectively.
The Ultra is powered by the Snapdragon 8 Elite, Qualcomm’s latest flagship — the same chip found in all three S25 tiers. Once again, Samsung has added its own tweaks and accompanying branding to the silicon, as the vanilla version will be powering a majority of flagship smartphones released over the next 12 months.
The company promises a 37% performance boost for CPU processing and a 30% increase on the GPU side. Naturally, the NPU (neural processing unit) gets the biggest boost at 40%, owing to both the relative infancy of the processors and the industry-wide focus on all things both artificial and intelligent.
The S25 Ultra and S25+ have access to ProScaler. The AI image “sharpening” feature apparently requires their QHD+ display resolution to function properly. Gaming graphics enhancements, meanwhile, arrive by way of the Snapdragon’s on-device Vulkan Engine and Ray Tracing features. Device cooling is accomplished by way of a 40% larger vapor chamber.
Google’s AI offerings, meanwhile, have become even more central to th …