Home
»
IRELAND TRAVEL NEWS
»
Tourism Ireland Aims to Transform Northern Ireland into a Global Tourism Powerhouse with £1.3 Billion Revenue Target by 2035: New Updates You Need To Know
Friday, January 17, 2025
Tourism Ireland has announced an ambitious and transformative marketing strategy for 2025, aiming to elevate Northern Ireland’s global tourism appeal and double overseas tourism revenue by 2035. The unveiling took place at a high-profile event in Belfast, attended by Economy Minister Conor Murphy and leading figures from Northern Ireland’s tourism sector.
The strategy targets an impressive +6.5% annual growth in international tourism revenue, with a milestone goal of generating £1.3 billion per year by 2035—twice the revenue achieved in 2023. This bold initiative promises to solidify Northern Ireland’s position as a premier global destination, offering rich cultural and natural experiences.
Fostering Growth Through High-Value TourismTourism Ireland’s 2025 strategy centers on attracting high-value tourists who prioritize authentic and immersive experiences. The plan emphasizes promoting Northern Ireland’s unique blend of heritage, culture, and natural beauty while aligning with global trends in responsible and sustainable tourism. By targeting experience-driven travelers, the strategy aims to extend visitor stays and increase spending across the region.
Exciting New Initiatives for 2025A key highlight of the 2025 plan is the introduction of “Slow Tourism Month,” an innovative campaign encouraging travelers to take their time exploring Northern Ireland. This initiative will spotlight curated travel experiences that showcase local communities, breathtaking landscapes, and eco-friendly transportation options. The campaign aims to inspire longer, more meaningful stays, fostering economic benefits while deepening connections between visitors and the region.
Building on the success of the celebrated “Fill Your Heart with Ireland” campaign, Tourism Ireland will also launch a major global advertising push across more than 13 international markets. The new campaign will feature familiar faces from the beloved series Derry Girls, leveraging the show’s international acclaim to highlight Northern Ireland’s charm and vibrancy as a must-visit destination.
A Sustainable Future for TourismSustainability is at the core of Tourism Ireland’s strategy, with a strong commitment to environmentally conscious practices. The organization aims to position Northern Ireland as a leade …