Google Search is in the midst of a “journey” around AI, Google CEO Sundar Pichai said during the company’s earnings call on Tuesday. The start of that journey was AI overviews, a controversial and monumental shift in how Google delivers information to billions of Search users.
But that was just the beginning.
“As AI continues to expand the universe of queries that people can ask, 2025 is going to be one of the biggest years for search innovation yet,” said Pichai during his opening remarks on the call.
Throughout the call, Pichai laid out the next phase of Google’s plan to pack Search with AI features from the company’s research lab, DeepMind. The Search product is slowly becoming more like an AI assistant that browses the internet for you, looks at web pages, and returns an answer.
It’s a long way off from a simple search system that gives you ten blue links.
Google has been on this path for a few years now, ever since the search giant was caught flat footed by the release of OpenAI’s ChatGPT in 2022. The shift has massive implications for websites that rely on Google’s traffic and businesses that buy ads on Google Search.
Not everyone is happy about it, but Google is pushing ahead.
When asked about the future of AI and Search, Pichai said that, “You can imagine the future with Project Astra,” a reference to DeepMind’s multimodal AI system, which can process live video from a camera or computer screen and answer user questions about what the AI sees in real time.
Google has big plans for Project Astra in other parts of its business too. The company says it wants the multimodal AI system to power a pair of augmented reality smart glasses one day, which Google will create the operating system for.
Pichai also mentioned Gemini Deep Research – an AI agent that takes several minutes to create long research reports – as a feature that could fundamentally shift how people use Google S …