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ITB Innovators Platform Returns in 2025, Featuring the Latest Breakthroughs in Travel Technology
Tuesday, February 4, 2025
The ITB Innovators platform, first introduced in 2023, returns for its third edition this year, continuing its mission to spotlight groundbreaking innovations, cutting-edge products, and forward-thinking services from exhibitors. As part of ITB Berlin, the world’s premier travel trade show, this initiative will unfold from 4 to 6 March 2025 at the Berlin Exhibition Grounds. Leading up to the event, exhibitors had the opportunity to submit their latest innovations at no cost, with the ITB Innovators team reviewing each entry for consideration.
The increasing volume of submissions—from 11 in the inaugural year to 16 in 2024 and now 21 for the upcoming edition—demonstrates the travel industry’s relentless drive for innovation. These pioneering solutions range from AI-driven hotel management technologies to adaptable mobility services and sustainable environmental projects. Every showcased innovation comes from ITB Berlin exhibitors, who will be available in person at the event to engage with trade visitors and discuss their advancements.
Adding an exciting new feature to this year’s program, ITB Berlin will introduce a guided tour dedicated to ITB Innovators. Scheduled for Wednesday, 5 March, from 11 a.m. to 12:30 p.m., this exclusive tour, titled ‘Industry Innovations on the Rise,’ will provide participants with direct access to four to six exhibitors presenting their transformative solutions. Industry experts and trade professionals will gain firsthand insights into emerging trends and technological breakthroughs s …