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Mastercard and Lady Gaga Transform Music Into an Immersive Experience, Offering Fans a Rare Opportunity to Dance, Win Exclusive Prizes, and Celebrate the Magic of MAYHEM
Wednesday, February 5, 2025
Mastercard is taking fan engagement to the next level with a thrilling collaboration with global icon Lady Gaga, giving music and dance enthusiasts the chance to immerse themselves in the high-energy world of her upcoming album, MAYHEM, set to drop on March 7. This unique partnership goes beyond the music, offering Priceless Experiences that bring fans closer to their favorite artist in ways never seen before.
As part of this groundbreaking campaign, Mastercard is giving fans exclusive access to unforgettable moments, transforming admiration into direct connection. From immersive interactions to once-in-a-lifetime opportunities, the initiative celebrates the raw energy and artistic vision of Gaga’s world.
The excitement kicked off with the premiere of “Abracadabra,” a mesmerizing single from MAYHEM, featuring dynamic choreography crafted by renowned creative director Parris Goebel. Fans are invited to take center stage by recreating the electrifying dance moves, with the chance to win extraordinary rewards, including a ticket to Club MAYHEM, an exclusive dance party hosted by Lady Gaga herself.
With this collaboration, Mastercard is redefining the fan experience, turning music into a movement and dreams into reality, making the world of MAYHEM more immersive than ever.
“Music and dance have a profound ability to make people come alive and feel bonded to one another,” said Gaga. “I’m excited to partner with Mastercard to bring my passionate community of dancers and fans together to experience MAYHEM more intensely, to celebrate them joining me on the dance floor and giving back to them in a way I’ve never done before.”
For a chance to win the ultimate Priceless Experience—a once-in-a-lifetime opportunity to be featured in a special fan edition of “Abracadabra” and attend Lady Gaga’s Club MAYHEM dance party, where she will personally celebrate her dancers—fans can showcase their best “Abracadabra” moves on TikTok, Instagram, and other select platforms using #MastercardGagaContest. To enter, participants must submit their videos at priceless.com/gaga.
“When a beloved artist like Lady Gaga reaches her community in a way so powerful that it propels a movement, connects people and inspires others, it is truly remarkable,” said Rustom Dastoor, EVP of Marketing and Communications for the Americas, Mastercard. “We are honored to collaborate with her and bring our partners together …