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Tourism Authority of Thailand Pushes for Record Growth in Indian Arrivals with Tailored Campaigns and Collaborations at SATTE 2025
Friday, February 21, 2025
The Tourism Authority of Thailand showcases diverse travel experiences at SATTE 2025, aiming to attract 2.3 million Indian visitors with tailored campaigns and B2B connections.
The Tourism Authority of Thailand (TAT) is making a powerful statement at the South Asia Travel and Tourism Exchange (SATTE) 2025, held from 19 to 21 February at Yashobhoomi – India International Convention and Expo Centre. Celebrating its 16th year of participation, TAT is leveraging this prestigious platform to showcase Thailand’s vibrant tourism offerings and strengthen its appeal among Indian travelers, one of its fastest-growing visitor markets.
Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and South Pacific, emphasised the significance of the event, stating: “SATTE 2025 is a vital platform for Thai tourism operators to foster business opportunities, introduce new travel products, and promote exclusive packages tailored to Indian tourists. It strengthens Thailand’s position as a premier destination under the globally recognised ‘Amazing Thailand’ brand, aligning with the ‘Amazing Thailand Grand Tourism and Sports Year’ initiative.”
Captivating Presence at India’s Premier Travel EventSATTE 2025, recognized as India’s largest travel and tourism trade exhibition, is anticipated to attract over 35,000 visitors and 1,400 exhibitors from across the globe. The Thailand Pavilion, covering an impressive 300 square meters, is designed to maximize engagement and interaction. It features three distinct zones: an information hub to provide travel guidance, a business networking area for B2B connections, and an immersive cultural showcase presenting authentic Thai art, music, and culinary experiences.
The pavilion is supported by 50 leading Thai tourism businesses, creating a vibrant platform for business-to-business (B2B) collaborations. This strategic participation not only promotes Thailand’s tourist attractions but also facilitates networking opportunities, paving the way for future partnerships.
India’s Growing Love Affair with ThailandIndia continues to be one of the most rapidly expanding markets for Thai tourism. In 2024, Thailand welcomed 2,129,149 Indian visitors, reflecting a remarkable 30.74% growth compared to 2023. This surge is largely driven by Thailand’s visa exemption policy, which allows Indian tourists to stay up to 60 days, and robust air connectivity with 2.93 million seats in 2024, approaching pre-pandemic travel volumes.
Ambit …