Zynga said its puzzle RPG Game of Thrones: Legends is hosting The Dragon Egg Hunt, a social-led sweepstakes powered by Google Maps.
Fans around the world now have the opportunity to participate in a global treasure hunt using a custom Google Maps experience to find virtual dragon eggs in key locations around the world.
I’ve sometimes wondered what the map of Westeros would be like if it were overlaid on the map of the world. This map will be global, but it fulfills some of that fantasy.
The hunt features fun surprises to discover along the way, such as incentivized codes and in-game rewards, as seen in the sweepstakes trailer that can be viewed here.
Once participants enter the sweepstakes experience, they will be placed into an immersive map scene where a Game of Thrones: Legends character will greet them and share the first clue in their quest. Participants will then navigate across a 2D map, inspired by the Emmy Award-winning and Golden Globe-winning “Game of Thrones” series’ opening credits, to their desired location.
Through the map experience, participants will uncover clues and transport from location to location utilizing Google’s Photorealistic 3D Tiles. Once they have arrived, they will search for the hidden dragon eggs and have the ability to discover additional in-game rewards along the way. Participants will also work collectively to unlock milestone rewards across all users as they continue their global hunt.
“At Zynga, we take pride in our company’s history of creativity and innovation and are excited to be the first gaming partner to utilize Google Maps Platform’s highly technical and beautiful 3D Tiles for this one-of-a-kind fan experience,” said Yaron Leyvand, executive vice president of mobile games at Zynga, in a statement. “Our Game of Thrones: Legends players can now immerse themselves …