After operating under the radar, Creepz is officially emerging from stealth to capitalize on the $419 million valuation for its non-fungible tokens and become an entertainment brand.
Creepz is backed by WME, major esports organizations, and Stoopid Buddy Studios. The company, created by an artist named Overlord, said it is unveiling a Web3-native intellectual property (IP) by delivering real entertainment products—not just speculation.
As part of its official debut, Creepz is launching two flagship games powered by $CREEPZ, a native ecosystem token yet to be launched. The first game is Creepz Clas, a multiplayer shooter combining frenetic combat with strategic gameplay, bringing the Creepz universe to life.
The second is the Redacted Party Game, a multiplayer party game designed for both casual and competitive play, offering an immersive social experience.
Creepz has secured strategic partnerships that further solidify its position in entertainment culture. It has partnered withWME & ThreeSixZero Representation, which are agencies securing top-tier media and entertainment opportunities, as Creepz seeks to go beyond Web3.
Creepz is making two Web3 games.
It also has a Stoopid Buddy Studios collaboration. The creative force behind animated series like Robot Chicken and Crossing Swords will help bring the Creepz universe to life through storytelling and animation.
And it has a partnership with esports company M80, which has been growing its brand in esports.
Creepz said it wants to create a “seismic shift” in how Web3-native brands enter mainstream entertainment. Unlike other projects that rely solely on token speculation, Creepz is rolling outa full ecosystem at $CREEPZ TGE. It wants to create utility for its tokens. The company says it wants to set itself apart from previous NFTs and deliver an entertainment experience rather than a speculative asset.
“Creepz isn’t just another NFT project—it’s the blueprint for how Web3 IP breaks into mainstream culture,” said the Overlord, creator of Creepz, in a statement. “Where others have stumbled, we’re proving that Web3 can power real entertainment experiences that captivate audiences globally. Gaming, fashion, and entertainment aren’t separate verticals for us—they’re part of one interconnected vision.”
Creepz sees itself as a counterculture entertainment brand born from Web3.
An outside view
Creepz wants to be an entertainment brand.
I asked Catalin Alexandru, founding economist for C/A, to review Creepz. In a message, he said, “They don’t have a litepaper or tokenom …