Discord announced that its first year of Quests generated 70 campaigns with advertising partners and millions of rewards that kept gamers engaged.
Speaking at the ad-focused IAB Playfronts event, Peter Sellis, senior vice president of product at Discord, said that, in the first year of Quests, Discord had found a way to make game discovery and engagement better.
Discord was created to bring friends together around games. It’s a digital living room where players around the world can talk and hangout before, during, and after gaming. Its goal is to make Discord the best place to play with friends. The company is reportedly planning an initial public offering, after turning down a $12 billion acquisition offer from Microsoft years ago.
The company expanded beyond games in the pandemic, but it has refocused around games more recently, with 93% of its audience playing games. Over the years, Discord learned that the people who really love Discord are those who play games and connect around gaming. In fact, our highly engaged community of 200+ million monthly active users spend a combined 1.5 billion hours each month playing across 8,000+ titles on PC alone, Sellis said.
We’ve also learned that, while game discovery as a whole is challenging, Discord is a bright spot: the long-tail of games being played make up a larger percentage of playtime for Discord users than for the industry as a whole. Discord serves as a thriving environment for developers to connect with audiences eager to experience new games.
That’s why, last year, we embarked on a journey to help connect players on Discord with the games they like to play, all while asking ourselves what we could do to also help developers and brands reach players authentically. The answer was Que …