PlaysOut, the startup redefining how mini-games scale, launched its on-chain mini-game Platform and SDK toolkit, fully integrated with WeChat’s mini-game publishing framework.
PlaysOut recently raised $7 million in seed funding at a $70 million valuation, with backing from top-tier investors including KBW, OKX Ventures, Kenetic Capital, and Pacific Century Group.
PlaysOut said it is uniquely positioned to shift how superapps—messaging services, wallets, delivery platforms, and ride-sharing apps—retain, monetize, and reward their users. It said it is ready to scale globally across Android and iOS.
The company said this is frictionless publishing at scale. A streamlined bridge between content, users, and the on-chain future. PlaysOut isn’t just a platform—it’s the launchpad for the next wave of interactiveentertainment.
PlaysOut’s mission is clear: transform apps into superapps by embedding lightweight, engaging mini-games that seamlessly connect Web2 and Web3 worlds. With features like frictionless stablecoin payments, PlaysOut meets urgent developer and platform demands—bridging traditional content into the expansive possibilities of on-chain economies.
A platform for the Superapp era
Mini-games aren’t just games. They’re frictionless loops of engagement—designed to live inside the platforms people already use: WeChat, Discord, YouTube, Netflix, Telegram.
The future of gaming isn’t standalone—it’s embedded and PlaysOut is the infrastructure behind this shift. A full-stack SDK and dev layer that lets creators build once and publish everywhere, turning any app into a gamified platform with a single integration, the company said.
Developers and IP holders no longer need to rework gameplay or rebuild distribution flows to reach global audiences. PlaysOut removes that friction. Its architecture allows mini-games to launch seamlessly across platforms, with built-in localization for language and culture.
Web2 content and IP can now flow on-chain seamlessly through lightweight, gamified systems, without the clunky sign-in flows or fragmented user journeys. Stablecoin payments come built-in, and for teams ready to go deeper, PlaysOut unlocks tokenized rewards, non-fungible token (NFT) trading, and other native mechanics that naturally embed into gaming loops. These are modular tools for monetization, ownership, and community—exactly the features Web2 studios are chasing, now made accessible by design.
“PlaysOut is the infrastructure layer for the next era of gaming,” said Jassem Osseiran, cofounder of PlaysOut, in a statement. “We’re giving developers and IP holders a one-click path to launch across the world’s most powerful consumer ecosystems—blending Web2 scale with Web3 ownership. Content flows on-chain without friction, stablecoin payments come standard, and games become engines of engagement. Platforms want retention. We deliver it—seamlessly, through play.”
From Web2 audiences to Web3 communities
Jassem Osseiran, cofounder of PlaysOut
PlaysOut is already powering mini-games and distribution channels for a fast-growing network of partners—including Web2 giants like STC Play and VIU, and Web3 ecosystems such as OKX Wallet, Coinbase Wa …