USC School of Cinematic Arts’ Ganek Immersive Studio, a creative hub dedicated to expanding the current boundaries of immersive storytelling and world building, has announced the line-up for its annual student Immersive Showcase.
The event will feature a slate of projects in various stages of development highlighting the groundbreaking work emerging from the Studio, said USC associate professor and studio director Jordan Halsey. The event will take place on the SCA campus on April 24.
The Ganek Immersive Studio, the first of its kind at the university level, commenced operations in the fall of 2022, thanks to a generous gift from David and Danielle Ganek and the Ganek Family Foundation. Equipped with cutting-edge facilities, the Studio serves as an interdisciplinary center for the development and production of immersive media content.
It operates akin to a contemporary creative design studio, with a modern, real-time production and visualization pipeline. The Studio is under the direction of Halsey, who spoke to us in an interview.
The Ganek Immersive Studio has spent the last year researching and modernizing its post-production and real-time pipeline to incorporate bleeding edge technology. For cinematic productions the Studio established a new pipeline for creating 16K stereo 180-degree content for the Apple Vision Pro and Immersive Cinema and shot five full productions incorporating that pipeline.
For real-time production, the Studio created Project Phosphorescence to showcase a new suite of tools combining artificial intelligence, machine learning, and procedural tool creation. With a focus on custom workflows in ComfyUI and complex 3D scene creation utilizing Pixar’s …