Gamefam is launching Karate Kid Training Simulator, a title that will immerse players in the world of the upcoming film Karate Kid: Legends, on Roblox.
Gamefam‘s training simulator enables players to train alongside iconic characters like Daniel LaRusso and Mr. Han in recognizable scenes from the new movie including the streets of New York, the rooftop dojo, and Victory Pizza. It’s another example of hundreds of brands moving onto Roblox to be where the young folk are.
Players will learn karate moves, honing their skills to compete against other players. Through engaging and impactful moves, players will master their craft, leveling up to battle against other masters and complete weekly Karate Kid: Legends quests.
Users who successfully complete the challenges will earn unique movie-themed rewards including a bonsai tree head and bandana, Victory Pizza Box Backpack, and Karate Kid: Legends Trophy Popcorn Bucket hat avatar items.
Ricardo Briceno, chief business officer at Gamefam, said in a statement, “Reaching Gen Z and Alpha requires more than just traditional marketing—it takes showing up in the worlds where they play and hang out with friends. Roblox has become essential for building cultural relevance, especially in the lead-up to major theatrical releases. With Karate Kid, we have an opportunity to reintroduce an iconic franchise to a new generation of fans in a way that’s interactive, immersive and unforgettable.”
To further build awareness, the launch will also feature a curated influencer program centered around top Roblox creators who deeply resonate with the Roblox community around the world. The campaign will also activate Roblox’s suite of advertising solutions, including Video, Billboard ads, as well as the Premium Home ad unit for a home page takeover, driving movie interest and buzz across the Roblox platform.
Karate Kid Training Simulator will be available to play for free for a limited time on Ro …