Gillette and EA Sports FC have partnered in a global brand deal aimed at elevating how fans experience the game of soccer on and off the pitch.
The deal unites Gillette, a 115-year-old men’s grooming brand, and EA Sports FC, a sports gaming brand with 30 years of history. The deal comes a day after news surfaced that EA is doing layoffs at its Respawn Entertainment division.
The partnership kicked off in January with EA Sports FC 25 featuring Gillette as part of in-game LED ad banner signage and is now moving to the next level offering Football Ultimate Team packs, available to redeem for a limited time. To elevate this experience, Gillette is partnering with global content creators to showcase their “razor-sharp” skills on and off the pitch.
Together, Gillette and EA Sports FC aspire to inspire athletes, fans, and gamers everywhere to feel sharp and play sharp.
Building on Gillette’s storied legacy as a brand supporting sports, recently strengthened by their three-year licensing partnership with the UEFA Champions League and New England Revolution jersey sponsorship, this collaboration further elevates Gillette’s global presence across gaming and football. Gillette has consistently grown its presence in soccer and is dedicated to fostering the growth of the sport at all levels.
“This partnership with EA Sports FC represents a defining moment for Gillette as we celebrate the momentum and continued growth of the brand’s presence in football on and off the pitch globally,”said Daniel Ordoñez, vice president for Gillette global brand franchise, in a statement. “As we build upon our commitment to the sport, we’re excited to deepen our roots while connecting with the next generation of men and engaging the larger global football co …