Silicon Valley nerds have been lonelier since Fry’s Electronics shut down in February 2021 in the midst of the pandemic. The electronics store chain was an embodiment of the valley’s tech roots.
But Micro Center, an electronics retailer from Ohio, has opened its 29th store in Santa Clara, California. And so the nerd kingdom has returned. I see this as a big deal, following up on the opening of the Nintendo store — the second in the country after New York — in San Francisco earlier this month. After years of bad economic news, it’s nice to see signs that the Bay Area is coming back.
No. To answer your question, nerds cannot live at the Micro Center store.
But this isn’t just any store. It’s a symbol — a sign that shows tech still has a physical presence in Silicon Valley, in addition to places like the Buck’s Restaurant, the Denny’s where Nvidia started, the Intel Museum, the Computer History Museum, the California Academy of Sciences and the Tech Museum of Innovation. Other historic hangouts for techies like Walker’s Wagon Wheel, Atari’s headquarters, Lion & Compass — even Circuit City — have long since closed. But hey, we’ve got the Micro Center store, and the Apple spaceship is not that far away.
The grand opening week has been going well and I got a tour of the superstore from Dan Ackerman, a veteran tech journalist who is editor-in-chief at Micro Center News. As I walked into the place, Ackerman was finishing a chat with iFixit, a tech repair publication which has its own space for podcasts inside the store. That was unexpected, as I’ve never seen a store embrace social media in such a way.
Can you stump the geniuses at the Knowledge Bar at Micro Center?
Nearby was the Knowledge Bar, where you can get all your tech questions answered — much like the Genius Bars in Apple Stores. And there were repair tables out in the open.
There are a lot of things for tech enthusiasts can like about Micro Center. First, it’s not as sprawling as Fry’s, which had zany themes like ancient Egypt and a weird mix of electronics goods as well as household appliances, cosmetics, magazines and tons of snack foods. (The Egyptian-themed Campbell, California Fry’s store that I drove by often was 156,000 square feet, and now it’s home to a pickleball court complex). Fry’s was a store that stereotyped nerds and Silicon Valley, which also had its own HBO television show that carried on the stereotypes.
Nvidia’s latest RTX 50 Series GPUs were in stock at Micro Center.
The Micro Center store, by contrast, is smaller at 40,000 square feet and stocked with many more practical nerd items. For the grand opening, this store had the very practical product of more than 4,000 graphics processing units (GPUs) in stock from Nvidia (which just launched its 50 Series GPUs) and AMD, Ackerman told me. Some of those graphics cards cost as much as $4,000.
Not to be outdone. AMD has a row of GPUs at Micro Center too.
“There were people waiting to get to the G …