At Gamescom Latam, Roblox announced it has broken ground on a new data center in Brazil — slated to go live in early 2026.
The new infrastructure will enhance the Roblox experience for millions of users in Brazil, providing improved performance and reduced latency nationwide.
The data center will be located in São Paulo, the capital, a strategic location chosen to best serve the growing Roblox community in Brazil. Brazil is Roblox’s second biggest market worldwide by daily active users, having grown at an aggregate rate of 181% in four years.
Gamescom Latam Big Festival is being held this week in Sao Paulo, Brazil.
Having a data center in Brazil comes with a number of benefits, including:
Better frame rates, response times, and reduced jitter for players across the country
An improved experience for players enjoying high-fidelity, high-performance games
Support for all of Roblox’s cutting-edge developer tooling, enabling potentially more competitive, high-speed gameplay
Optimized performance on both high-spec and lower-end devices due to reduced latency and improved load times
A high-performance environment for creators’ games, growing creators’ Brazilian playerbase
Jerret West, chief marketing officer and head of international expansion at Roblox, said in a statement, “We’re excited to launch our new data center in Brazil, our most advanced yet. With cutting-edge hardware, we’re boosting performance and reliability for our Brazilian players and preparing to welcome millions more. Brazil is incredibly important to us, and we’re dedicated to building a more immersive and responsive platform for users here and beyond.”
The Roblox booth at Gamescom Latam, the day before the expo opened to fans.
Matheus Vivian (a.k.a. Hermit Crab) is a Brazilian developer and creator who most recently worked with the Brazilian Olympics Committee and Menino Maluquinho to bring their activations to life on the Roblox platform.
In a statement, Vivian said, “As a Roblox developer based in Brazil, seeing Roblox invest in a cutting-edge data center right here is incredibly exciting. This move shows how seriously Roblox takes our community and our potential. Better infrastructure means faster load times, smoother gameplay, and more opportunities to build amazing experiences for Brazilian players and creators. It’s inspiring to see this kind of long-term commitment to our region. The future is bright for creators here.”
This announcement follows the launch of Regional Pricing, which allows creators to offer region-specific prices for their in-experience items. Creators who opt in to Regional Pricing now have an additional tool to build a global business …