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A new report released by the publicly traded market research and intelligence firm SimilarWeb—covering global web traffic patterns for AI-related platforms for 12 weeks through May 9, 2025—offers a helpful look for enterprises and interested users into the current landscape of generative AI usage online.
Using proprietary analytics based on site visits, the report tracks trends across sectors including general-purpose AI tools, coding assistants, content generators, and more.
It also maps the downstream disruption of traditional sectors like education, search, and digital freelancing.
Why this report matters to enterprise technical decision-makers
For enterprise AI leaders—particularly those responsible for model deployment, orchestration, or data integration—this report is more than just a consumer trend snapshot. It’s a map of user familiarity and expectation.
Tools like ChatGPT, Claude, DeepSeek, and Grok are what employees are already using at home or experimenting with informally at work. If your internal AI apps or copilots don’t match the baseline experience offered by these tools, you risk user rejection and poor adoption.
Moreover, selecting the same models with high external traction for your internal orchestration pipelines or RAG deployments can cut onboarding time and training costs, since your team will already know the interface and behavior.
In short, aligning your enterprise stack with the tools dominating usage charts may be the fastest path to trust, usability, and value delivery.
Here are five key findings from the report:
Developer-focused AI tools are surging in adoption, with traffic to the category up 75% over the past 12 weeks.
That growth includes Lovable, which exploded with a jaw-dropping +17,600% spike, and Cursor, which grew steadily month over month.
As AI becomes more deeply embedded in IDEs and continuous integration workflows, usage patterns suggest these tools are no longer just experimental—they’re now seen as essential infrastructure for modern software teams.
It also helps explain why OpenAI reportedly tried to buy Cursor and has also reportedly finalized a deal to purchase rival AI coding platform Windsurf — as the usage of these tools explodes, OpenAI wants to get a larger cut of the action and revenue, especially since its models are often used as the engine behind-the-scenes for these very users.
2. We all know DeepSeek had a moment earlier this year — but so did Grok — and now both have fallen back into low plateaus
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