The great cognitive migration: How AI is reshaping human purpose, work and meaning

by | May 4, 2025 | Technology

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Humans have always migrated to survive. When glaciers advanced, when rivers dried up, when cities fell, people moved. Their journeys were often painful, but necessary, whether across deserts, mountains or oceans. Today, we are entering a new kind of migration — not across geography but across cognition.

AI is reshaping the cognitive landscape faster than any technology before it. In the last two years, large language models (LLMs) have achieved PhD-level performance across many domains. It is reshaping our mental map much like an earthquake can upset the physical landscape. The rapidity of this change has led to a seemingly watchful inaction: We know a migration is coming soon, but we are unable to imagine exactly how or when it will unfold. But, make no mistake, the early stage of a staggering transformation is underway.

Tasks once reserved for educated professionals (including authoring essays, composing music, drafting legal contracts and diagnosing illnesses), are now performed by machines at breathtaking speed. Not only that, but the latest AI systems can make fine-grained inferences and connections long thought to require unique human insight, further accelerating the need for migration.

For example, in a New Yorker essay, Princeton history of science professor Graham Burnett marveled at how Google’s NotebookLM made an unexpected and illuminating link between theories from Enlightenment philosophy and a modern TV advertisement. 

As AI grows more capable, humans will need to embrace new domains of meaning and value in areas where machines still falter, and where human creativity, ethical reasoning, emotional resonance and the weaving of generational meaning remain indispensable. This “cognitive migration” will define the future of work, education and culture, and those who recognize and prepare for it will shape the next chapter of human history.

Where machines advance, humans must move

Like climate migrants who must leave their familiar surroundings due to rising tides or growing heat, cognitive migrants will need to find new terrain where their contributions can have value. But where and how exactly will we do this? 

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