Yield Guild Games Association announced that it has expanded into Web3 game publishing with the launch of the causal Degen game LOL Land.
With the launch of its first title, LOL Land, Yield Guild Games Association (Yield Guild) has announced YGG Play, a new game publishing unit dedicated to lighthearted, addictive games that embrace the chaos and culture of crypto degeneracy.
With YGG Play, the association aims to define a new genre in gaming: Casual Degen. The debut game — a browser-based casual board game featuring members of the Pudgy Penguins community as playable characters — with 116,000 pre-registrations prior to its exclusive launch on Abstract Chain. By playing, collecting points, and unlocking NFTs in LOL Land, players have the chance to win part of a prize pool funded on May 1, valued at $10 million in YGG token rewards.
“Over the past four years, we’ve seen and played hundreds of games, and Yield Guild has invested in many of them. Through that experience, we’ve come to know what’s fun, what works and what doesn’t, and that’s led us to develop some very strong opinions on how to best serve the crypto market,” said Gabby Dizon, cofounder of Yield Guild, in a statement. “YGG Play, which is specifically targeting the Casual Degen market, is our expression of everything we’ve learned, starting with our first game, LOL Land.”
LOL Land features four thematic boards, each with a unique mechanic: YGG City, Beach Day, Carnival, and Ice World Wonderland — the latter being …