Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more
Creatio, the Boston-headquartered customer relationship management (CRM) company focused on no-code and low-code CRM app deployment, has officially launched its latest platform update, the 8.3 “Twin” Release, introducing a suite of AI-native capabilities designed to streamline CRM and workflow automation.
With this update, Creatio continues its mission to build enterprise software where humans and AI agents collaborate across functions such as sales, marketing, service, and application development.
“This release for us is sort of that pivot point where we move beyond the traditional SaaS CRM,” said Burley Kawasaki, Chief Product Officer at Creatio, in an interview with VentureBeat. “The way we work with SaaS has fundamentally changed—it’s now about fluid movement between applications and AI agents.”
AI-native throughout Creatio with conversational and classic interface access
The new release centers around embedding AI into the core of the Creatio platform, rather than treating it as an add-on.
Creatio 8.3 includes a conversational user experience, prebuilt role-based AI agents, and a no-code agent builder that allows businesses to customize how automation functions in their specific environment.
These features are now available to all customers and trial users with no added cost or licensing requirements.
“You won’t see us ever release a Creatio Force, right?” Kawaski said, a twinkle in his eye as he subtley called out rival CRM provider Salesforce’s Agentforce AI agent creation platform, which requires a separate additional subscription or paid credits to access agent building capabilities.
Creatio’s platform starts at $25 per user per month.
Because we don’t think of it as an add-on or something separate you have to use in addition to your existing apps,” said Kawasaki. “This is just part of our app experience.”
Multi-conversation support across platform
The platform now offers a natural language interface that spans Creatio’s web and mobile apps, as well as integrations with tools such as Microsoft Outlook and Teams.
Users can switch between channels and devices without …