FIFA Rivals is bringing the sports brand Adidas into its soccer universe with exclusive in-game content.
Adidas is entering the world of FIFA Rivals with a series of digital products, features, andin-game content.
The multi-year licensing agreement kicks off with the worldwide launch of FIFA Rivals on June 12th, the new officially licensed, arcade-style mobile football game from FIFA and Mythical Games, which makes hybrid Web2/Web3 games. In soft launch in just three countries, FIFA Rivals has 150,000 players already.
The Adidas brand and products will be featured across FIFA Rivals, providing players with access to exclusive digital items, including kits, jerseys, and shoe releases inspired by the brand’s rich soccer heritage.
“This is a great partnership for us. They definitely understand gaming well, which is awesome. And they, they’ve jumped in very happy. So we have a multi-year contract with with Adidas, it’s going to be very exciting. I think we’re doing many drops a year with them. There’s a lot of integrations happening. The Adidas gear will actually come into the game,” Mythical CEO John Linden said in an interview with GamesBeat.
“FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way,” said Linden. “Bringing Adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football – on and off the pitch. This collaboration sets a new standard for how brands show up in digital experiences.”
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