Stephen Curry considers broadcasting, team ownership and PGA Tour Champions as NBA retirement inches closer

by | Jun 2, 2025 | Business

Stephen Curry isn’t retiring from the National Basketball Association yet, but he’s already thinking about new career paths — including broadcasting, team ownership and playing on the PGA Tour Champions.The Golden State Warriors star spoke to CNBC Sport as part of “Curry Inc.: The Business of Stephen Curry,” a television production centered on Curry’s career and business ambitions.CNBC Sport’s documentary “Curry Inc.: The Business of Stephen Curry” will premiere on CNBC on Wednesday, June 4, at 9 p.m. ET.Curry, 37, already has one post-NBA job waiting for him. He’s the CEO of Thirty Ink, a mini-conglomerate of businesses including Unanimous Media, the bourbon brand Gentleman’s Cut and 7k marketing consultancy. He plans to take a more central role running the business on a day-to-day basis when he retires from professional basketball, he told CNBC Sport.Stephen Curry, #30 of the Golden State Warriors, drives to the basket against Dyson Daniels, #11 of the New Orleans Pelicans, at Chase Center in San Francisco on April 12, 2024.Kavin Mistry | Getty ImagesStill, Curry is thinking beyond his company. He’s looking to follow in the footsteps of Michael Jordan, who owned the Charlotte Hornets from 2010 to 2023 — the only former NBA player to hold a majority stake in a team.”He might be the only one in our generation who has sat in that seat and done it that way,” Curry said. “The idea of being a part of an ownership group and the right opportunity that allows me to have an impact on how a franchise should be operated — how you’re going after true winning, like we’ve done here with the Warriors — that’s something I’m excited about pursuing. It’s interesting. Obviously, as an active player, you can’t participate in that level until you’re done. So you’ll see me in the seat somewhere down the road.”Former Charlotte Hornets owner Michael Jordan responds to a question during a news conference at Spectrum Center in Charlotte, North Carolina, on Oct. 28, 2014.Jeff Siner | Tribune News Service | Getty ImagesCurry noted that he may not be able to afford majority ownership with rising NBA valuations. The average NBA team is worth $4.66 billion, according to CNBC Sport’s official 2025 valuations. “Obviously there are levels to …

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