Home » Czech Republic Travel News » Vietnam Unveils Its Rich Cultural Heritage in Prague, Strengthening Tourism Ties with Czech Republic and Unlocking New Opportunities for European Travelers Sunday, June 29, 2025Vietnam recently hosted an exciting tourism promotion event in Prague, Czech Republic, as part of its “Vietnam Tourism Roadshow in Europe.” The event, which garnered widespread attention from local travel professionals, media, and business representatives, celebrated the 75th anniversary of diplomatic relations between Vietnam and the Czech Republic. This initiative served to strengthen Vietnam’s tourism presence in Europe while fostering closer diplomatic and economic connections with the Czech Republic.Organized by the Vietnam National Authority of Tourism, the Vietnamese Embassy in the Czech Republic, Vietnam Airlines, and various domestic and international travel partners, the roadshow was designed to highlight Vietnam’s diverse travel experiences to European markets. The Czech Republic, being a key source of travelers for Vietnam in Europe, was the perfect location for this event, which aimed to encourage more Czech tourists to explore the unique cultural and natural treasures Vietnam offers.Advertisement The Deputy Minister of Culture, Sports, and Tourism delivered a powerful opening speech, emphasizing the deep-rooted relationship between the two nations. He highlighted the role of tourism as both a cultural ambassador and an economic catalyst, facilitating stronger mutual understanding and cooperation. The Deputy Minister further reiterated Vietnam’s focus on offering tailored travel experiences that resonate with European travelers, with particular attention to the preferences of Czech tourists. This emphasis on customization aligns with Vietnam’s growing reputation as a destination that offers something for every type of traveler, from cultural aficionados to nature enthusiasts.The growing appeal of Vietnam among Czech tourists is evident.In 2024, Vietnam attracted approximately 26,000 visitors from the Czech Republic, and the figures for 2025 indicate a positive upward trend, with over 16,000 Czech tourists having already arrived in the first five months of the year. The roadshow underscored the increasing potential for the Czech market and was recognized as a key moment in fulfilling the strategic goals set during the visit of Vietnam’s Prime Minister to the Czech Republic earlier this year. These high-level diplomatic engagements emphasize the importance of tourism in strengthening bilateral ties.One of the event’s highlights was the opportunity for attendees to experience traditional Vietnamese culture firsthand. The event featured live performances of Vietnamese music, along with a taste of the country’s famed cuisine. Guests were introduced to iconic dishes such as pho, bun cha, and spring rolls, providing an immersive cultural experience that showcased Vietnam’s culinary prowess. The food offerings allowed Czech attendees to connect with Vietnam’s rich food traditions, making it not only a sensory but also an emotional experience for those attending.The event also served as a key platform for fostering meaningful connections …
