Friday, July 18, 2025Prominent hospitality group Accor has announced the launch of the HERA Challenge to reward top-selling global travel advisors. So for any travel professionals you may know, make sure they have signed up so they don’t miss out on this exciting opportunity—a unique career challenge and a chance to win a hosted trip to Colombia for the winners to stay at some of the brand’s most beautiful properties. The awards are part of an effort by Accor to recognize advisors who drive the success of the company’s luxury and lifestyle brands with their knowledge and dedication.What is the HERA Challenge?The HERA Challenge is an exciting competition that has been designed exclusively for members of Accor’s global loyalty program, HERA. HERA, which was launched a year ago, provides travel advisors with enhanced digital tools for booking, tracking, and reviewing their activities. These tools have made it easier for advisors to manage bookings and track their progress. By participating in the HERA Challenge, travel advisors have the chance to be recognized for their outstanding performance and expertise.The challenge will reward the top travel advisors with an all-expenses-paid trip to Colombia, where they will enjoy luxurious stays at the Sofitel Legend Santa Clara Cartagena and the Sofitel Barú Calablanca Beach Resort. The winners will experience the best of both worlds: the vibrant culture and history of Cartagena, along with the serene beauty of Isla Barú. Accor’s commitment to sustainable and culturally sensitive tourism will be reflected throughout the journey, as the itinerary includes community-based experiences and local encounters.How the HERA Challenge WorksThe HERA Challenge is open to all travel advisors enrolled in the HERA loyalty program. The challenge will run from November 15, 2024, to November 15, 2025, with final winners being notified in Decembe …
