Home » Airlines News of Netherlands » American Society of Travel Advisors (ASTA) Reopens Registration for 2026 River Cruise Expo in Amsterdam After Sold-Out Success Friday, July 18, 2025After a rapid sell-out that left many travel professionals scrambling for a spot, the American Society of Travel Advisors (ASTA) has officially reopened registration for its highly anticipated 2026 River Cruise Expo in Amsterdam. Thanks to successful negotiations for additional docking space, the event is now set to welcome a record-breaking 15 river cruise ships—offering even more opportunities for advisors to learn, connect, and experience the product firsthand.This isn’t just a second chance—it’s a golden opportunity to join the travel industry’s most immersive river cruise event. With expanded educational sessions, high-profile speakers, and new supplier debuts, the Expo is shaping up to be a career-defining moment. The excitement is building, and space remains limited. For travel advisors eager to tap into one of the fastest-growing sectors in tourism, this is the moment to act. The future of river cruising is here—and it’s floating through Amsterdam in 2026.Advertisement River Cruise Surge: ASTA Expands Sold-Out 2026 Expo in AmsterdamA major shake-up is underway in the world of river cruising—and the industry is paying attention.The American Society of Travel Advisors (ASTA) has officially reopened registration for its highly anticipated 2026 River Cruise Expo. The announcement follows a rapid sell-out earlier this year and a fresh deal that unlocked more coveted docking space in Amsterdam. The result: a bigger, bolder event that promises to be the most dynamic river cruise showcase the industry has ever seen.Originally capped due to ship availability, ASTA’s Expo will now feature an expanded fleet of 15 river cruise ships, giving attendees more onboard experiences, exclusive access, and valuable training.Demand Explodes for River Cruise Education and Immersive Trade AccessThe river cruise market has seen explosive growth as travelers crave slow, scenic, and immersive travel across Europe’s waterways. With that rising interest comes an urgent demand for qualified travel advisors who can sell the experience—and ASTA is rising to the occasion.The 2026 Expo, now confirmed for March 11–15 in Amsterdam, will deliver a significantly expanded lineup of educational programming. A revamped two-day General Session will zero in on helping advisors refine their skills, boost bookings, and meet the soaring demand for this niche.Travel advisors will gain hands-on experience by living aboard actual river cruise ships, offering an unparalleled opportunity to understand the product they sell. From luxury cabins to gourmet dining to guided shore excursions, the Expo immerses advisors in the complete client journey.Star Power and Brand Expansion Drive Deeper EngagementThe 2026 Expo is also set to welcome Celebrity Cruises and Trafalgar Tours for the first time—broadening the landscape of suppliers participating in the event. Their debut underscores the growing cross-sector interest in river cruising as a key strategic vertical in the broader travel industry.Adding to the event’s star power, internationally renowned author Elizabeth Gilbe …
